CCT is in The News!
CCT and the EEASY Lid are continuing to make headlines. In this edition of “In the News,” our ever-growing list of media coverage includes AL Circle, a global aluminum industry platform that covers the entire value chain of the aluminum industry, and the Chronicle News, a community newspaper headquartered in Lansing, Michigan, focused on providing impactful news to the Mid-Michigan area.
AL Circle
Headlined “The EEASY Lid is the world’s first aluminum lug jar lid,” AL Circle featured an in-depth Q&A with CCT President Brandon Bach.
When asked why the name EEASY Lid, Brandon talked about how the jar lid innovation is designed to help brands provide unprecedented accessibility to their jarred food products and said the EEASY Lid’s name aptly describes this innovative jar lid that everyone can use – just push, twist, and open.
The publication also asked Brandon why the EEASY Lid is made of aluminum. The answer: Aluminum is durable, corrosion-resistant and helps streamline the manufacturing process.
Another question touched on the topic of sustainability and how the use of aluminum in the EEASY Lid aligns with sustainability goals. Brandon explained that aluminum is a more sustainable choice than traditional steel lids because it can be recycled repeatedly without losing its quality and is a low carbon resource that supports the circular economy. Because it is a lightweight material, aluminum packaging can also decrease fuel consumption and emissions during product transport.
A question about the recently released peer-reviewed white paper entitled “New Aluminium Lug Closure Reduces Removal Torque while Ensuring Hermetic Seals in Glass Jars” gave Brandon the opportunity to highlight the high performance of the EEASY Lid. Written by the Cornell University Department of Food Science and published in Food Protection Trends, the white paper compares the EEASY Lid to traditional steel lug jar lids – the packaging industry standard. Cornell researchers found that the EEASY Lid delivered a hermetic seal comparable to jars with standard steel lug closures (meaning the EEASY Lid does not affect sealing performance) and jars with the EEASY Lid had a torque value 20% to 51% lower than jars with standard lids (meaning the jars with the EEASY Lid were easier to open).
The Q&A came to a close with a question on Brandon’s vision of the future of aluminum usage in food packaging, and how the EEASY Lid contributes to that vision. Brandon highlighted the importance of brands delivering on customer preferences for sustainable products and packaging in order to remain competitive in an oversaturated market and noted that CCT is at the forefront of helping brands make their packaging more sustainable.
Read the full article here.
The Chronicle News
The Chronicle News covered the expanded availability of the EEASY Lid atop Chilau Foods’ southern-inspired stew and boil bases at 250+ Meijer grocery stores. The article noted that luckily, for stew lovers in Lansing, stubborn jar lids are a thing of the past.
This news story highlighted that the “EEASY Lid allows consumers to vent a vacuum-sealed jar – think pickles, sauces, olives and more – by simply pressing a button on the lid, reducing the amount of effort needed to twist off the lid by up to 50%.”
Michael Anderson, founder of Chilau Foods said: “Meijer shoppers now have the opportunity to try Chilau’s various stew and boil bases without the struggle.”
Also quoted in the story, CCT president Brandon Bach said: “Every time the EEASY Lid becomes available on a new store shelf, we are one step closer to achieving our goal of eliminating the perennial jar opening struggle.”
Read the full article here.
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