Elevate Your Private Label Products with the EEASY Lid

Grocers are carrying more private label products to meet consumer demands for better quality and variety. With more and more private label products hitting store shelves and competing for consumer attention, retailers will need to elevate the value proposition of their private brand offerings to increase market share and deepen customer loyalty.

As private label product competition continues to intensify in the grocery sector, retailers are increasingly recognizing the importance of elevating own brand products to attract shoppers and capture share of wallet.

According to a 2024 Power of Private Brands Survey by the Food Industry Association, 84% of food retailers and manufacturers surveyed say that private brands are extremely important to their organizations, and more than 90% surveyed plan to increase private brand investments in the next two years.

Investments in private brand products are paying off for retailers. Private Label Manufacturers Association (PLMA) data shows that annual sales of store brands have risen by 34% in the past four years. Recent data from PLMA reveals that store brands reached all-time highs in both unit and dollar share during the first six months of 2024, and the organization estimates that if sales continue at the current rate for the rest of the year, total store brand revenue for 2024 will exceed a quarter trillion dollars, setting a new record for annual sales.

Private label products are increasingly becoming a significant determining factor in where consumers choose to shop. Research by the Food Industry Association reveals that private brands influenced more than half of shoppers’ store choices in 2023 and 2024, compared to about one-third in 2016. These shoppers stated that their primary store’s brand is very or extremely important in their decision to shop there, “underscoring the growing influence of private brands on consumer behavior.”

Today in the U.S., there are more retailers offering private brands across more store categories than ever before and
almost one in five CPG products is private label.

To elevate the value proposition of their private brand products among a sea of competing products, retailers are investing in sustainable and convenient packaging innovations. Because it is the first thing shoppers notice about any product, packaging not only shapes perception of products but has a major influence on purchasing decisions.

As more grocers invest in private label product development and expand their private label product portfolios, packaging innovations like the EEASY Lid are key to attracting consumer attention, building shopper loyalty, and boosting private label market share.

The sustainable, accessible EEASY Lid aligns with consumer preferences for environmentally friendly and easy-to-use products, helping grocers differentiate and elevate their private label products and win on value.

Contact us today to learn more.