CCT and the EEASY Lid Are Back in the News

CCT and the EEASY Lid are frequently spotlighted in international, national and local media outlets. From new partnerships, to expanded availability of the EEASY Lid on store shelves to trade show appearances, CCT and the EEASY Lid continue to make news. Below, you’ll find links to the latest articles we’d love for you to read and share.

In its “Best in New Food and Beverage Packaging April 2024” round up, Packaging Digest, a leading packaging industry publication, highlighted the news of Sixth City Sauce becoming the latest brand to adopt the EEASY Lid.

AL Circle, a one-stop hub for information and news on the aluminum industry, covered the news of Chilau Foods exhibiting its Southern-inspired stew and boil bases topped with the EEASY Lid at the KeHE Holiday Show in Chicago. The article noted that the EEASY Lid’s patented technology simplifies the process of opening vacuum-sealed jars with a single push-button mechanism. This piece of coverage also recognized the EEASY Lid as the “world’s inaugural aluminum lug jar lid, which not only enhances accessibility but also champions sustainability. Its aluminum construction offers a greener alternative to traditional steel lids while maintaining comparable durability.”

A leading magazine for the specialty foods industry, Gourmet News reported on the announcement that Chilau Foods’ Southern-inspired stew and boil bases topped with the EEASY Lid are now available on shelves in more than 250 Meijer stores across the Midwest.

Medium, a publishing platform where over 100 million people connect and share a diverse array of stories and ideas, featured the EEASY Lid in an ultimate summer roundup of “seriously cool products that promise to add fun, comfort, and convenience to your season.” In describing the EEASY Lid, the author said, “with a simple press, twist, and pop, even the kids can get in on the cooking action without worrying about flying pickles. It’s a small win for your wrists and a big win for your kitchen efficiency.”

Recently, Anuga FoodTec Magazine, a digital magazine offering news, insights, trend reports, and interviews related to the foodtec industry, featured an in-depth interview with CCT president Brandon Bach. In the interview, Brandon highlighted that the EEASY lid helps brand manufacturers make their jarred foods more accessible, which is increasingly important in meeting the needs of different customer groups and for standing out from the competition.

When asked about the safety of the EEASY Lid, Brandon explained that the EEASY lid provides the packaging protection that food brands and manufacturers need to ensure the highest quality, safety, and integrity of their products. Noting that safety is a top priority at CCT, he described how the EEASY Lid is designed with a safety ring that indicates to the customer whether the lid button has been pressed. When a jar is vacuum sealed, the safety ring is in a lower position; when the vacuum is released, the safety ring moves up and down.

Trend Hunter, a platform featuring a daily dose of innovative ideas, viral news, and pop culture, also reported on Chilau Foods adopting the EEASY Lid for better accessibility. This piece noted that Chilau Foods’ adoption of the EEASY Lid sets a new standard in the accessible food packaging space.

Continue to watch this space to stay updated on all things EEASY Lid.

What’s New: The EEASY Lid Hits More Store Shelves + CCT Team at the 2024 Summer Fancy Food Show

CCT recently announced that Chilau Foods’ southern-inspired stew and boil bases topped with the EEASY Lid are now available at 250 Meijer stores in the Midwest. That’s great news for shoppers in the region looking for bold, ethnic flavor profiles to spice up meals and accessible packaging that makes meal prep easier and more convenient.

Packaging that is easy to open is something consumers both need and want. While many companies have created gadgets aimed at opening stubborn jar lids, CCT actually solved the problem by inventing a new jar lid that reduces the amount of torque needed to twist off the lid by up to 50%. The aluminum EEASY Lid is also a sustainable packaging solution that appeals to the ever-growing number of environmentally conscious consumers.

The EEASY Lid is now available on two of Chilau’s flavors – Original Southern Style and Low County Citrus – in more than 250 Meijer grocery stores in six states: Michigan, Illinois, Indiana, Ohio, Wisconsin and Kentucky.

“Meijer shoppers can now make their favorite stews and boils without the obstacle of opening a stubborn jar lid. We are looking forward to having Chilau Foods topped with the EEASY Lid available in more grocers across the country in the coming months,” said Michael Anderson, founder of Chilau Foods.

In addition to Meijer stores, the EEASY Lid is currently being used on products in more than 250 Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets stores as well as select specialty grocers in the Northeast. The EEASY Lid is also being used on products in EDEKA Kempken stores in Krefeld, Germany.

On the heels of announcing the increased availability of the EEASY Lid atop Chilau’s product line on store shelves, the CCT team once again hit the road – heading to New York City to exhibit the EEASY Lid at the 2024 Summer Fancy Food Show.

The Specialty Food Association’s (SFA) 68th Summer Fancy Food Show was held from June 23-25 and featured more than 2,300 specialty food products from around the world. Considered the premier product discovery event for the specialty food industry, the show is the place where buyers, distributors, investors, and more get a first-hand look at the trendsetters and best-sellers of the future.

The show attracted thousands of attendees interested in the big business of specialty foods. The specialty food category reached $207 billion in sales in 2023 and is projected to grow $219 billion this year.

Open only to qualified members of the specialty food trade, industry affiliates, and journalists, the 2024 Summer Fancy Food Show provided valuable opportunities for the CCT team to increase awareness of the EEASY Lid, generate sales leads and forge new business relationships.

Continue to watch this space for more exciting EEASY Lid news and developments!

CCT Aims to Bring the EEASY Lid to Spain and Latin America with New Broker Partnership

CCT recently announced a partnership with broker Ur Bofill to expand EEASY Lid availability to consumers in Spain and Latin America.

CCT’s patented EEASY Lid is designed to help brands provide an unprecedented level of accessibility to their jarred food products. The EEASY Lid allows consumers to vent a vacuum-sealed jar by simply pressing a button on the lid, reducing the amount of torque needed to twist off the lid by up to 50%. Made of recyclable aluminum, the EEASY Lid is also a sustainable packaging solution.

Bofill, a fifth generation packaging expert and founding partner of Vemsa 1857 Packaging Solutions, S.L., will be working to connect CCT with partners throughout Spain and across Latin America to expand EEASY Lid availability to customers in these markets.

Vemsa 1857 Packaging Solutions, S.L. was founded in 2019 to provide packaging goods and services to top companies around the world. It is a subsidiary of Vemsa Group, which was founded in 1857 and has more than 150 years of experience in the packaging and food business.

Commenting on the partnership in a press release, Bofill said, “The innovative EEASY Lid is a design not yet seen by companies in Spain or Latin America. CCT has a strong vision and a strong product to match. I have no doubt the EEASY Lid will find success in these new markets.”

CCT’s partnership with Bofill is good news for brands looking for ways to make their products stand out on grocery store shelves in Spain and Latin America. Adopting the EEASY Lid will allow brands to increase market share among Spanish and Latin American consumers seeking products that are convenient, accessible and sustainable.

A 2019 Kantar report noted that “Spanish consumers are changing their patterns of consumption and seeking out products, packaging or channels that provide them with greater convenience and ease in their daily lives.”

Convenience is also valued by Latin American consumers. An analysis by Euromonitor International found that consumers in Latin America are spending more time at home than before the pandemic, increasing the frequency of at-home meal occasions and driving purchases of packaged food categories that provide convenience.

When it comes to sustainability, eco-friendly products and packaging are important to consumers in both Spain and Latin America.

European Supermarket Magazine reported that a Shopperview report by AECOC (Association of Larger Consumer Companies) revealed that 74% of Spanish consumers consider environmental sustainability while making a purchasing decision and 50% of Spanish people have stopped buying products from brands that they consider unsustainable.

Sustainably minded consumers are also on the rise in Latin America. According to marketing data and analytics company Kantar, the number of Eco-Actives (Latin American consumers most committed to the environment) and environmentally conscious Latin American consumers is growing again after two years of decline. In 2023, these consumers made up 18% of the population and represented a $15 billion consumer goods market.

Bringing the EEASY Lid to Spain and Latin America provides brands with an innovative packaging solution that delivers on consumer preference for convenience, accessibility, and sustainability.

As CCT works to expand EEASY Lid availability in Spain and Latin America, CCT president Brandon Bach said Bofill’s decades of industry experience, coupled with his strong understanding of the packaging landscape in these regions, makes him the best partner for successfully connecting with brands to bring the EEASY Lid to consumers in these markets.

Hitting the Road: The EEASY Lid on Display and In Action at the KeHE Holiday Show

CCT and the EEASY Lid recently hit the road, making an appearance at the KeHE Holiday Show held in Chicago June 12-13. The EEASY Lid was on display and in action atop Chilau Foods Southern-inspired stew and boil base products which were exhibited at the show.

The first jar lid innovation in 80 years, the EEASY Lid is designed to help brands provide an unprecedented level of accessibility to their jarred food products. The EEASY Lid allows consumers to vent a vacuum-sealed jar by simply pressing a button on the lid, reducing the amount of torque needed to twist off the lid by up to 50%. The EEASY Lid is also the world’s first aluminum lug jar lid – more sustainable than traditional steel lids, but just as durable.

The KeHE Holiday Show featured 800 exhibitors showcasing products to thousands of attendees representing natural food stores, chain and independent grocery stores, and e-commerce retailers. The show presented a carefully curated selection of products and brands, allowing attendees to discover the trends and innovations that will drive purchasing among consumers this holiday season. Brands exhibiting at the show had the opportunity to create meaningful connections with prospective customers and tap into innovative marketing opportunities to drive growth.

Chilau Foods, a rapidly growing food brand known for its Southern-inspired stew and boil bases, exhibited their range of products featuring the EEASY Lid at the show, providing the CCT team with the opportunity to demonstrate the power of this packaging innovation to significantly elevate accessibility and consumer experience. Chilau’s products are currently available in stores across the U.S., including Winn-Dixie, Market Street, Albertsons, United Supermarkets and more. The EEASY Lid will be available on Chilau Foods products in more than 250 stores later this month.

The KeHE Holiday Show enabled Chilau Foods and the CCT team to connect with key buyers and increase brand awareness. Commenting on the show, CCT president Brandon Bach said, “attending the KeHE Holiday Show with Chilau Foods was an excellent opportunity for us to continue breaking into the marketplace while emphasizing the importance of accessible packaging.”

In addition to Chilau Foods’ upcoming availability, the EEASY Lid is currently being used on products in over 250 Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets stores in addition to select specialty grocers in the Northeast. The EEASY Lid is also being used on products in EDEKA Kempken stores in Krefeld, Germany. CCT is currently in talks with major grocers, brands and manufacturers across the globe, looking to expand EEASY Lid availability into additional stores this year.

The CCT team remained busy at the show networking, engaging with retailers, and demonstrating the EEASY Lid – food packaging that puts consumer needs first.

Accessible Packaging Roundup

Accessible packaging incorporates design features that make it easy for everyone to open and use products. Accessible packaging design elements include Braille labels and tactile features for those with visual impairments and easy-open mechanisms for those struggling with strength and dexterity issues. These and other accessible packaging features are a win for consumers of all ages and abilities and a win for brands. Consumers gain a better product experience, and brands reap the benefits of increased customer loyalty and expanded market reach.

While many food and beverage brands are aware of the importance of accessible packaging, more companies need to take action, prioritizing accessible packaging to ensure that easy to open and use products are widely available on store shelves.

Here’s a quick look at how several brands are prioritizing accessible packaging solutions and demonstrating their commitment to inclusivity:

– Nestlé’s Orzoro 120g package won the Italian Packaging Institute’s “Best Packaging 2024” award in the “accessibility” category. The product was recognized for its easy-to-use ergonomic packaging design as well as the resealable and easily removable lid which features two lateral grip tabs. The Orzoro package also contains basic information on the product in Braille for the blind and visually impaired.

Source: Beekman 1802

– Beekman 1802 is now offering its Bloom Cream Daily Face Moisturizer in a convenient new tube format that’s more accessible to all. The original Bloom Cream required two hands to apply. The new tube allows the cream to be applied with just one hand, eliminating barriers for people with disabilities.

– To help users with visual impairments set up Sony BRAVIA Theatre home audio products, a raised square frame on the package indicates a QR code for the BRAVIA Connect app, which offers screen reader support.

Sixth City Sauce became the fifth brand to adopt the EEASY Lid, elevating the accessibility of their products and providing consumers with the best experience. The EEASY Lid will top all Sixth City Sauce products sold in stores across the Northeast Ohio region. The first jar lid innovation in nearly 80 years, the EEASY Lid provides unparalleled accessibility, reducing the amount of torque needed to twist off a jar lid by up to 50%.

Creating accessible products that meet the needs of all consumers should be priority number one for all brands. Innovative packaging solutions designed for accessibility – like the EEASY Lid – stand ready to help brands embed accessibility in their products.  

Contact us today to learn more about how the EEASY Lid can make your packaging accessible, inclusive and user friendly. 

Product Innovation Heating up in 2024: Is Your Brand’s Packaging Ahead of the Curve?

A recent R&D and Product Innovation in the Food and Beverage Industry survey by TraceGains revealed that 76% of the global food and beverage leaders surveyed are planning to increase their new product development spend in 2024, a 12% jump over last year. According to the report, rising environmental social governance (ESG) awareness is one of the factors fueling innovation, with 48% of leaders believing that sustainable packaging will be a large innovation driver in the months ahead.

With increasing consumer demand for sustainably packaged products, more and more brands are rethinking their packaging strategies and focusing on getting ahead of the packaging innovation curve with eco-friendly packaging solutions.

Brands want to accelerate packaging innovation – but there are some challenges. Research by Industrial Physics found that while the overwhelming majority of food and beverage packaging professionals (96%) feel that it is important for companies to explore new packaging developments, two of the biggest challenges in packaging innovation are current testing standards (71%) and the high cost of expertise (62%). Survey respondents cited waste reduction (57%) and sustainability (55%) as two of the top goals for packaging innovation.

Source: Industrial Physics

To succeed in an increasingly competitive landscape, companies can’t afford to lag behind on packaging innovation. This is especially true when it comes to sustainable packaging innovations. Today, environmentally friendly packaging solutions translate to revenue-enhancing brand value and brand loyalty among a growing number of eco-conscious consumers.

Brands can meet consumer demand for sustainably packaged products without investing in years of expensive R&D and testing. The solution is CCT’s EEASY Lid. CCT has already done the legwork, investing in eight years of R&D and rigorous testing to develop the world’s first aluminum lug jar lid – a completely new product that is setting a new precedent for sustainability in the packaging industry.

The recyclable EEASY Lid protects the quality and safety of jarred products while elevating sustainability and brand appeal.

The first jar lid innovation in nearly 80 years, the EEASY Lid not only encompasses sustainability but provides an unprecedented level of accessibility as well. Uniquely designed to make jars up to 50% easier to open, the accessible EEASY Lid allows brands to enhance the consumer experience and stand out on grocery store shelves.

The EEASY Lid puts companies ahead of the packaging innovation curve with a ready to go, cutting-edge sustainable and accessible packaging solution. Don’t lag behind on packaging innovation, contact us today.

Sustainable Packaging Roundup

Driven by consumer demand and corporate environment, social and governance (ESG) commitments, the sustainable packaging market continues to grow. According to, the global sustainable packaging market valued at $319.62 billion in 2023 is expected to grow to $491.75 billion in 2029.

To meet consumer preferences for sustainable packaging and products, lower their carbon footprint, and comply with evolving regulations, brands are turning to high-performance, eco-friendly packaging innovations like the EEASY Lid.

Source: Wella

Here’s a roundup of the latest news on how brands are making their packaging more sustainable:

Wella Company, which offers hair and nail products to the beauty industry, introduced a revamped and more sustainable version of its WELLOXON PERFECT salon color developer. According to the company, the new bottle design features an innovative multi-layer molding technology that enables replacing virgin plastic with up to 70% of post-consumer recycled plastic. This packaging is projected to save approximately 90 metric tons of plastic per year compared to the previous product.

Capri Sun debuted a new recyclable pouch in March that is five times lighter than a similar volume PET bottle and saves 2,300 tons of aluminum every year versus the old pouch. The company notes that is equivalent to 383 full-grown elephants!

The Coca-Cola Company is now using less plastic across its beverage offerings in the U.S. and Canada. The company recently introduced lighter-weight bottles for its sparkling beverages, including the 12-, 16.9- and 20-ounce sizes of Coca-Cola, Sprite and Fanta. The company is also testing this approach on its two-liter and 24-ounce PET bottles. According to the company, the rollout of these new lighter weight bottles will occur throughout 2024, reducing the use of new plastic by the equivalent of about 800 million bottles in 2025 compared to 2024. 

Monterey Mushrooms recently announced that the company will be making a significant change to enhance the recyclability of its mushroom packaging by incorporating near-infrared (NIR) sortable material in their recycled Polyethylene Terephthalate (rPET) thermoformed tills. The company’s rPET tills are produced using 100% post-consumer recycled materials sourced entirely from North America to reduce plastic waste in landfills and contribute to a circular economy. The use of NIR sortable colorant ensures that the packaging can be properly sorted and recycled into new products. 

PepsiCo’s Walkers UK crisp brand rolled out new recycled packaging for its Sunbites product range. The new packaging is made with 50% recycled plastic that has been sourced using a mass balance approach. This means buying and using sufficient mass-balanced recycled plastic material to eliminate 200 tons of fossil-based plastic across Sunbites packaging by the end of 2025.

Source: Flow

Flow Beverage announced its most sustainable Tetra Pak package yet, with over 80% renewable materials, and sealed with an improved sugarcane-based cap. The company said that the new Tetra Pak carton replaces traditional polymers with bio-based ones and contains post-consumer recycled content for the first time.

Some other interesting developments on the sustainable packaging front include news that South Dakota State University researchers are working to create packaging film made out of banana peels, and UK startup Bpacks is turning agricultural and wood waste into 100% biodegradable, recyclable and compostable packaging materials.

CCT’s EEASY Lid is a sustainable packaging innovation that can help brands meet growing consumer demand for sustainably packaged products. Made of recyclable aluminum, the EEASY Lid is packaging optimized to reduce waste and contribute to a circular economy. With the EEASY Lid, brands can lower their carbon footprint, more easily comply with evolving regulatory requirements and standards, enhance brand image and increase consumer loyalty.

To learn more about the sustainable packaging advantages of the EEASY Lid, contact us today!

Let’s Rewind: Reintroducing CCT

Let’s pause and rewind to look back at how CCT came to be and the people, milestones, and innovations that have shaped the success of the company to date.

How it all started

Consumer Convenience Technologies (CCT) came to be because of one simple question – why isn’t there a way to make opening jars easier? This question was posed by CCT’s co-founder’s friend Dawn Reall when she was recovering from breast cancer surgery. This started Jim Bach and the late Pete Stodd on an eight-year research and development journey focused on providing an easier, better jar opening experience for consumers. The result is the EEASY Lid. The first jar lid innovation in 80 years, the EEASY Lid makes jars up to 50% easier to open.

Solving the age-old problem of opening stubborn jar lids which has plagued consumers ever since the jar lid was invented, the EEASY Lid is inclusive packaging that makes jarred products more accessible to everyone.

With the patented EEASY Lid, consumers just press a button on the lid to release the vacuum seal which makes opening jars a breeze.

Leading the charge

Jim Bach, CCT managing partner and Brandon Bach, CCT president are at the helm of our company, leading the charge to make the EEASY Lid available on products across the globe.

From concept to commercial availability, Jim and Brandon have been working to ramp up production, increase awareness of the EEASY Lid and market this accessible, sustainable packaging innovation nationally and internationally to stores, brands, fillers, and manufacturers.  

The journey to commercial availability

Developing an innovative product like the EEASY Lid required a lot of trial and error. Over an eight-year span, 40 different combinations and tools were used to try and make the design of the EEASY Lid work with steel. Then came the pivot to making the lid out of aluminum to avoid the corrosion issue associated with lids made out of steel. This was a massive pivot that resulted in the world’s first aluminum lug lid – a completely new product that changed the packaging industry, setting a new precedent for sustainability in this sector.  

After the EURKEA! moment of creating the EEASY Lid, work began on testing the lid. Rigorous testing by the Cornell University Department of Food Science confirms that the EEASY Lid ensures the safety and stability of food products hot-filled into glass containers and provides a stable hermetic seal. In other words, our innovative EEASY Lid provides the high-performance packaging protection food manufacturers need to ensure the highest quality, safety, and integrity of their jarred products.  

After successful rounds of food safety and consumer sentiment testing, the EEASY Lid was commercially introduced in November 2019.

Innovations and milestones along the way

Since the launch of the EEASY Lid in 2019, we continue to innovate and achieve milestones.

Here’s a quick look at a few of these exciting innovations and milestones:

– We introduced the world’s first aluminum lug lid in 2021.

– In 2021, we began producing the aluminum lug EEASY Lids at our 12,000 square foot, state-of-the-art technology center in Dayton, Ohio. This manufacturing facility has the ability to produce 300 million EEASY LIDs every year.

– In 2022, we expanded capabilities to include manufacturing line assessments designed to help companies accommodate the EEASY Lid in their production lines.

– The EEASY Lid was introduced to the European market in May 2023 with EDEKA Kempken becoming the first European grocer to adopt the EEASY Lid.

– In January 2023, Forbes featured the EEASY Lid in an article headlined Why CCT Is Working To ‘Say Goodbye To Hard-To-Open Lids.

– The EEASY Lid earned honorable mention in Fast Company’s 2023 Innovation by Design Awards in the Best Packaging Design of 2023 category. This category honored projects that use materials, graphics, and industrial design to solve packaging problems. 

– This year, Sixth City Sauce became the fifth brand to adopt the EEASY Lid. Today, consumers can find the EEASY Lid on products in over 250 Wegmans, Stop & Shop, Price Chopper, and Tops Friendly Markets stores.

Keeping the momentum going

We are working hard to keep the momentum going, mission-driven to make jar lids easier to open for everyone.

Today, we are working to expand into other jar lid sizes beyond the currently available 63 mm EEASY Lid (the size of an average pasta sauce jar) to other sizes such as the 82 mm lid, often used on pickle jars.

We are also in talks with major grocers, brands, and manufacturers across the globe, looking to expand EEASY Lid availability into additional stores this year. 

We see the EEASY Lid on products worldwide. Awareness of the EEASY Lid is growing, fueling increasing interest in our product. In the next two to three years our aim is to max out our first production line and move on to building our second and third lines. 

Food for Thought: Love of Pasta Dishes Heats Up Pasta Sauce Market

Americans love pasta dishes. A recent survey by the National Pasta Association (NPA) found that 73% of respondents said they ate pasta at least once a week or more. According to the NPA, the average American consumes approximately 20 pounds of pasta annually. That adds up to nearly 6 billion pounds of pasta consumed in the U.S. each year.

Easy to make, great tasting and affordable, pasta dishes are a go-to meal with pasta and pasta sauces a staple in nearly every pantry. It’s no surprise that the popularity of these dishes continues to heat up.

According to a Global Market Insights (GMI) report, the pasta sauce market was valued at $1.95 billion in 2023 and is projected to expand at an 8% compound annual growth rate (CAGR) from 2024 to 2032. The report noted that one of the most significant drivers of the demand for pasta sauce is “the enduring appeal of pasta dishes as a versatile and convenient meal option.”

Source: Global Market Insights

Consumers love the time-savings and flavor-enhancing benefits of pasta sauce. They also love the wide range of sauces available on store shelves, from marinara to roasted garlic to tomato basil to mushroom and many more. Pairing their favorite sauce with their favorite type of pasta (there are reportedly 600 different types of pasta in various shapes and sizes) results in a simple yet delicious meal.

We think one of the best explanations for the growth of the pasta sauce market is that consuming pasta makes people happy. The Behavior and Brain Lab at Italy’s Free University of Languages and Communication IULM conducted a study to understand how and why people are happy when they eat a plate of pasta. Researchers found that eating pasta causes a positive emotional-cognitive state – similar to the happiness experienced when doing favorite activities such as listening to music or watching sports.

When it comes to pasta sauce (and any other jarred product), what makes consumers most happy is being able to open the jar without a struggle. They want an easy-to-open jar that allows them to save time in the process of preparing their favorite meals.

The EEASY Lid, the first jar lid innovation in nearly eight decades, is a time-saver that allows customers to open a vacuum-sealed jar by simply pressing a button on the lid. This reduces the force required to twist off the lid by up to 50%. That makes consumers happy, and when consumers are happy, they become repeat purchasers.

Today, consumers are happy to see the EEASY Lid topping some of their favorite pasta sauces and other jarred products available in hundreds of grocery stores across the U.S. and Germany.

Contact us today to learn more about how your brand can make consumers happy and heat up sales with the EEASY Lid.

Earth Day 2024: The Planet Needs Sustainable Packaging Options Now

Earth Day, celebrated each year on April 22, is a reminder of our collective responsibility to protect the planet through environmental conservation and sustainability. It also highlights the critical need for brands to move to more sustainable packaging solutions and for consumers to prioritize purchasing more sustainably packaged products.

According to, the first Earth Day was celebrated in 1970 and, since then, has evolved into the largest civic event on Earth, “activating billions across 192 countries to safeguard our planet and fight for a brighter future.”

The global theme of Earth Day 2024 is “Planet vs. Plastics,” which calls for a plastic-free planet and demands a 60% reduction in the production of plastics by 2040. 


Plastic packaging and other types of product packaging are an environmentally damaging problem, making up a major portion of municipal solid waste (MSW). According to the most recent data available from the EPA, containers and packaging amount to 82.2 million tons of MSW generation – 28.1% of total generation.

While packaging is an essential component for protecting food products, it doesn’t have to be so damaging to the environment to get the job done. There are innovative, sustainable packaging solutions that can reduce the environmental impact of packaging and meet growing consumer demand for more eco-friendly products.

The software designed EEASY Lid is one of these innovative solutions. Made of lightweight, strong, durable, and infinitely recyclable aluminum, the EEASY Lid is a packaging solution designed to help the food packaging industry reduce its carbon footprint and promote a more sustainable future. Recyclable packaging solutions like the EEASY Lid can be diverted from the waste stream and used to create new items. And because it is lightweight, the EEASY Lid makes shipping more efficient, saving on the fuel needed for transport and reducing harmful carbon emissions. These sustainable attributes are good for the Earth, good for brands and good for consumers.

On Earth Day and every day, eco-friendly packaging solutions like the EEASY Lid are an imperative to help protect the planet and should be the packaging standard on store shelves. Brands can do their part to protect the earth and mitigate the environmental crisis by adopting sustainable packaging solutions. Consumers can also do their part in protecting the environment by using their purchasing power to select products in sustainable packaging.

American novelist, poet, essayist, and environmental activist Wendell Berry said: “The Earth is what we all have in common.”

Let’s make protecting the planet we call home something else we all have in common.