According to Research and Markets, the global market for sustainable packaging is estimated to increase from $278.1 billion in 2023 to $391.1 billion by 2029, at a compound annual growth rate (CAGR) of 6% from 2024 through 2029.
Source: Research and Markets
Consumer preference for sustainably packaged products is helping fuel this market growth and is also directly influencing growth in consumer packaged goods (CPGs). Data from the 2023 Sustainable Market Share Index™ finds that products marketed as sustainable are responsible for nearly a third of the growth in CPGs from 2013 to 2023, and market share growth continues year over year.
As product sustainability becomes a growing priority for shoppers, the landscape of food packaging is shifting to recyclable materials that reduce waste, conserve resources, promote a circular economy, and minimize harmful greenhouse gas (GHG) emissions.
Brands across the globe are increasingly shifting to environmentally friendly packaging, incorporating sustainable materials that reduce their environmental footprint.
Let’s take a closer look at the latest news on how brands are working to transform their packaging to support sustainability:
Hot Pockets recently streamlined packaging by removing the paperboard sleeves from its snack packaging. According to a press release, this packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year.
Source: McDonald’s
Albertsons launched Bee Lightly wines in a unique flat bottle design crafted from 100% recycled polyethylene terephthalate (PET). This recyclable material is 87% lighter than the material used for traditional glass bottles. The flat packaging design has
a smaller environmental footprint compared to conventional wine bottle shapes, reducing transportation related emissions and enhancing logistic efficiency by enabling the transportation of nearly twice as many products on a single pallet.
McDonald’s recently gave its McFlurry a makeover with updated packaging. The company said it is
stepping up its commitment to sustainability by phasing out plastic McFlurry cup lids. Both the Mini and Regular McFlurry will now be served in a more environmentally friendly four-flap cup, which will help reduce waste and advance the company’s goal of sourcing 100% of primary guest packaging from renewable, recycled, or certified materials by the end of 2025.
Cabot Creamery is debuting a new wrap made of 30% post-consumer recycled (PCR) film for all its flagship 8 oz cheese bars. This packaging is expected to result in reduction of greenhouse gas emissions and fuel requirements by up to 25%. Consumers can expect to see the new packaging in stores by the end of this year.
Vital Proteins recently announced that it is transitioning its collagen peptides from plastic packaging to an 80% paperboard canister. According to the company, this marks the first
Source: Aldi Newbury Extension
significant packaging change in its 10+ year history, and a category-first packaging design. The paper-based tub will reduce more than 90% of plastic use across all Vital Proteins canister offerings – or roughly 4 million pounds.
Aldi has introduced paper packaging on its Everyday Essentials Porridge Oats in all UK stores.
That means all the supermarket’s porridge oat products are now free of plastic packaging, including its Everyday Essentials, Organic and Scottish Porridge Oats. The company notes that this move is part of the supermarket’s target to reduce plastic packaging by 50% by 2025 and follows a switch to 100% recyclable cardboard packaging on all own-brand porridge pots last year.
The EEASY Lid, the first jar lid innovation in more than 80 years, is helping brands make the shift to more sustainable packaging.
Made of recyclable aluminum, the EEASY Lid is an innovative packaging solution that appeals to a growing market of eco-conscious consumers. The EEASY Lid is designed to help brands enhance sustainability, support circularity, and reduce waste.
In a market landscape where sustainable packaging is a consumer imperative, the EEASY Lid is a sustainable packaging differentiator that gives brands a powerful competitive advantage.
Contact us today to learn more about the sustainability advantage of the EEASY Lid.
Attendees at this year’s Private Label Trade Show presented by the Private Label Manufacturers Association (PLMA) got a first-hand look at how CCT’s EEASY Lid is revolutionizing the jar opening experience.
Up to 50% easier to open than traditional jar lids and made of recyclable aluminum, the EEASY Lid enhances the accessibility and sustainability of jarred food products, supporting the success of private label brands through innovative packaging.
Held in Chicago November 17-19, PLMA’s ‘The Store Brands Phenomenon 2024’ Private Label Trade Show featured more than 1,800 exhibitors and 3,000 booths. The record-breaking trade show drew more than 15,000 attendees including exhibitors, retailers, wholesalers, distributors, and other visitors eager to learn about the latest store brand trends and source new and innovative products and packaging.
This year’s sold-out show reflects the rapid growth of the private label market. In the last four years, annual sales of store brands have increased 34%. Total sales in 2023 were $236 billion, an increase of $10 billion over the prior year and an all-time high.
The EEASY Lid was a standout among packaging exhibitors. A steady stream of show attendees stopped by CCT’s booth to experience how the first jar lid innovation in nearly 80 years takes the struggle out opening jars for everyone.
CCT’s presence at the Private Label Trade Show also captured the attention of several media outlets, with coverage appearing in Store Brands and Mass Market Retailers.
In the Mass Market Retailers article, CCT managing partner Jim Bach was quoted saying, “One billion people worldwide have trouble opening the lid on a jar.”
CCT president Brandon Bach noted, “By applying pressure with your fingertip, the vacuum is released, and the lid can be twisted off with almost no effort.”
As the premier event for store brands, the Private Label Trade Show offered an ideal platform to showcase the EEASY Lid and highlight how this accessible, sustainable packaging innovation can take private label products to the next level.
At the show, CCT connected with a wide range of retail, wholesale, convenience store, club store, and other buyers to share insights and build new partnerships.
Forging connections at trade shows like this is helping drive the rapid adoption of the EEASY Lid, which recently became available atop Chilau Foods’ products in more than 250 Meijer stores and is also currently being used on products in more than 250 Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets stores, as well as select specialty grocers in the Northeast. The EEASY Lid is also being used on products in EDEKA Kempken stores in Krefeld, Germany.
Thank you to everyone who stopped by our booth. If you did not get an opportunity to visit our booth, contact us today to learn more about how the EEASY Lid can elevate the success of your private label product.
We look forward to seeing you at the next Private Label Trade Show.
Grocers are carrying more private label products to meet consumer demands for better quality and variety. With more and more private label products hitting store shelves and competing for consumer attention, retailers will need to elevate the value proposition of their private brand offerings to increase market share and deepen customer loyalty.
As private label product competition continues to intensify in the grocery sector, retailers are increasingly recognizing the importance of elevating own brand products to attract shoppers and capture share of wallet.
Source: FMI
According to a 2024 Power of Private Brands Survey by the Food Industry Association, 84% of food retailers and manufacturers surveyed say that private brands are extremely important to their organizations, and more than 90% surveyed plan to increase private brand investments in the next two years.
Investments in private brand products are paying off for retailers. Private Label Manufacturers Association (PLMA) data shows that annual sales of store brands have risen by 34% in the past four years. Recent data from PLMA reveals that store brands reached all-time highs in both unit and dollar share during the first six months of 2024, and the organization estimates that if sales continue at the current rate for the rest of the year, total store brand revenue for 2024 will exceed a quarter trillion dollars, setting a new record for annual sales.
Private label products are increasingly becoming a significant determining factor in where consumers choose to shop. Research by the Food Industry Association reveals that private brands influenced more than half of shoppers’ store choices in 2023 and 2024, compared to about one-third in 2016. These shoppers stated that their primary store’s brand is very or extremely important in their decision to shop there, “underscoring the growing influence of private brands on consumer behavior.”
Today in the U.S., there are more retailers offering private brands across more store categories than ever before and
almost one in five CPG products is private label.
To elevate the value proposition of their private brand products among a sea of competing products, retailers are investing in sustainable and convenient packaging innovations. Because it is the first thing shoppers notice about any product, packaging not only shapes perception of products but has a major influence on purchasing decisions.
As more grocers invest in private label product development and expand their private label product portfolios, packaging innovations like the EEASY Lid are key to attracting consumer attention, building shopper loyalty, and boosting private label market share.
The sustainable, accessible EEASY Lid aligns with consumer preferences for environmentally friendly and easy-to-use products, helping grocers differentiate and elevate their private label products and win on value.
As UK consumers become more and more aware of the widespread benefits of recycling and the importance of reducing waste, rates of aluminum recycling are rapidly growing in the country.
Photo by Darren Patterson
In 2023, the UK’s aluminum packaging rates reached record-breaking volumes, soaring to 68%, with 162,357 tons of aluminum recycled across the country. This increase in aluminum recycling continues on in 2024. According to data published on the National Packaging Waste Database (NPWD) by the
Environment Agency, the UK’s aluminum packaging recycling rates have risen by 3% in Q2 2024 compared to the same period in 2023. In the first half of 2024, 84,222 tons of aluminum packaging have been collected for recycling in the UK, making up 59% of the annual target of 140,431 tons.
In the UK and across the globe, aluminum recycling is a critical component of reducing waste, saving energy, conserving natural resources, and lowering greenhouse gas emissions. One of the most recycled materials on the planet, aluminum can be infinitely recycled without loss of quality, and recycling this metal saves up to 95% of the energy required to produce new aluminum from raw materials.
With approximately 75% of the almost 1.5 billion tons of aluminum ever produced still in productive use today, aluminum is increasingly recognized as a symbol of sustainability in the packaging industry. Eco-friendly, corrosion resistant, and very durable, aluminum is rapidly becoming the packaging material of choice for many brands. In addition to being sustainable and durable, this lightweight packaging material provides the benefit of heavyweight product protection, effectively maintaining the integrity of products.
Source: World Aluminium
The aluminum EEASY Lid is a packaging innovation that provides a simple but impactful way for brands to meet increasing consumer demands for sustainable packaging and align with the global shift toward a more circular economy. Brands adopting the EEASY Lid stand out for sustainability and play a key role in helping consumers increase recycling rates, reduce waste and conserve resources.
Make it easy for consumers to recycle your brand packaging with the aluminum EEASY Lid. Contact us today to learn more.
It’s football season. That means Monday Night Football, Thursday Night Football, College Football Saturdays, and Pro Football Sundays all paired with game day food. Football season is a time when many Americans are parked on their couches, glued to their TVs and noshing on their favorite football snacks and meals. Whether it’s a win or lose for the home team, game day food just makes the football watching experience better.
The first college football game was played in 1869, and pro football made its debut in 1892.
Since then, football has become America’s most popular sport. According to a Gallup poll, 41% of U.S. adults say football is their favorite sport to watch.
Photo by Valeria Boltneva
As Americans gather to watch their beloved football teams, the food served is almost as important as the game itself. In fact, the most common football-related purchases are food and drinks, with 26% of people surveyed by LendingTree planning to spend money on these items for at-home game watch parties.
When it comes to game day grub, dips are a fan favorite, with 50% of football fans surveyed saying their go-to snack on game day includes guacamole or other types of dips, according to a survey by Wholly Guacamole. The survey also revealed that 40% of all guests are more likely to watch a football game with friends if they like the snacks being served, second only to the team playing (74%).
For people hosting these football watch parties and get togethers, the goal is to spend more time watching the action and less time preparing snacks and main dishes. Struggling to open salsa, queso and other jarred products takes time away from watching the games and should earn brands an unnecessary inconvenience penalty.
Products featuring accessible packaging like the EEASY Lid, the first jar lid innovation in 80 years and up to 50% easier to open than traditional jar lids, mean hosts aren’t missing an epic touchdown or field goal while they are wrestling open the queso dip.
The EEASY Lid allows brands to offer a better consumer experience. That’s why more and more brands are adopting the EEASY Lid, which is currently being used on products in more than 500 stores across the U.S. and Germany.
That’s game changing for hosts looking to avoid jar lid opening fumbles.
Today, hosts who want to create a delicious, crowd-pleasing spaghetti main dish can ditch the struggle of opening stubborn pasta sauce jar lids by reaching for Guglielmo’s sauces topped with the EEASY Lid. Football foodies in the mood for a flavorful stew that chases away the fall chill and is easier and more convenient to prepare should look no further than Chilau Foods’ southern-inspired stew and boil bases topped with the EEASY Lid.
Are you preparing a big game spread and don’t see the EEASY Lid topping your favorite jarred products? Contact the brand and let them know you want the EEASY Lid, so you can spend less time wrestling with hard to open jar lids and more time enjoying the games.
Brands can score big with football fans and all consumers by topping their jarred products with the EEASY Lid.
Observed each October, Breast Cancer Awareness Month is an annual campaign aimed at supporting people diagnosed with breast cancer, educating people about breast cancer risk factors, stressing the importance of regular screening, and raising funds for breast cancer research.
Supporting Breast Cancer Awareness Month is a cause very close to our heart at CCT. The development of CCT’s EEASY Lid, the first jar lid innovation in more than 80 years, was inspired by Dawn Real, a company friend who was undergoing treatment for breast cancer.
The cancer treatments weakened Dawn and made jar lids even more of a struggle for her to open. Dawn asked CCT’s founders why jar lids are not easier to open. That question triggered an eight-year journey of research and development which resulted in the EEASY Lid.
Because of Dawn’s inspiration, the EEASY Lid is topping more and more jarred products on grocery store shelves, making these products more accessible for everyone regardless of ability. This October, we are proud to say our EEASY Lid is currently being used on products in more than 500 stores across the U.S. and Germany, with additional availability expected by the end of the year.
Accessible packaging will become the norm as more brands realize that no one should have to struggle to open their food, drinks and necessities.
Please let Breast Cancer Awareness Month serve as a critical reminder to prioritize making products accessible to all consumers despite age, gender, disability or physical ailment.
CCT and the EEASY Lid are continuing to make headlines. In this edition of “In the News,” our ever-growing list of media coverage includes AL Circle, a global aluminum industry platform that covers the entire value chain of the aluminum industry, and the Chronicle News, a community newspaper headquartered in Lansing, Michigan, focused on providing impactful news to the Mid-Michigan area.
AL Circle Headlined “The EEASY Lid is the world’s first aluminum lug jar lid,” AL Circle featured an in-depth Q&A with CCT President Brandon Bach.
When asked why the name EEASY Lid, Brandon talked about how the jar lid innovation is designed to help brands provide unprecedented accessibility to their jarred food products and said the EEASY Lid’s name aptly describes this innovative jar lid that everyone can use – just push, twist, and open.
The publication also asked Brandon why the EEASY Lid is made of aluminum. The answer: Aluminum is durable, corrosion-resistant and helps streamline the manufacturing process.
Another question touched on the topic of sustainability and how the use of aluminum in the EEASY Lid aligns with sustainability goals. Brandon explained that aluminum is a more sustainable choice than traditional steel lids because it can be recycled repeatedly without losing its quality and is a low carbon resource that supports the circular economy. Because it is a lightweight material, aluminum packaging can also decrease fuel consumption and emissions during product transport.
A question about the recently released peer-reviewed white paper entitled “New Aluminium Lug Closure Reduces Removal Torque while Ensuring Hermetic Seals in Glass Jars” gave Brandon the opportunity to highlight the high performance of the EEASY Lid. Written by the Cornell University Department of Food Science and published in Food Protection Trends, the white paper compares the EEASY Lid to traditional steel lug jar lids – the packaging industry standard. Cornell researchers found that the EEASY Lid delivered a hermetic seal comparable to jars with standard steel lug closures (meaning the EEASY Lid does not affect sealing performance) and jars with the EEASY Lid had a torque value 20% to 51% lower than jars with standard lids (meaning the jars with the EEASY Lid were easier to open).
The Q&A came to a close with a question on Brandon’s vision of the future of aluminum usage in food packaging, and how the EEASY Lid contributes to that vision. Brandon highlighted the importance of brands delivering on customer preferences for sustainable products and packaging in order to remain competitive in an oversaturated market and noted that CCT is at the forefront of helping brands make their packaging more sustainable.
The Chronicle News The Chronicle News covered the expanded availability of the EEASY Lid atop Chilau Foods’ southern-inspired stew and boil bases at 250+ Meijer grocery stores. The article noted that luckily, for stew lovers in Lansing, stubborn jar lids are a thing of the past.
This news story highlighted that the “EEASY Lid allows consumers to vent a vacuum-sealed jar – think pickles, sauces, olives and more – by simply pressing a button on the lid, reducing the amount of effort needed to twist off the lid by up to 50%.”
Michael Anderson, founder of Chilau Foods said: “Meijer shoppers now have the opportunity to try Chilau’s various stew and boil bases without the struggle.”
Also quoted in the story, CCT president Brandon Bach said: “Every time the EEASY Lid becomes available on a new store shelf, we are one step closer to achieving our goal of eliminating the perennial jar opening struggle.”
Today, there is a growing trend in the packaging industry toward inclusive and accessible design. And it’s about time – really past time – for products with accessible packaging to be the norm on store shelves, not the exception!
Accessible packaging that is easy to open and handle is a win for consumers and a win for brands. It’s essential for enhancing consumer experience and satisfaction, strengthening brand loyalty and customer retention, and increasing market reach. In a nutshell, when product packaging is accessible, consumers get a great experience, and brands rack up more sales.
Brands are increasingly realizing the universal benefits of inclusive, accessible product packaging and are revamping their packaging to make it easier for everyone to use.
Here’s a roundup of some of the accessible packaging innovations recently introduced by forward thinking brands:
Source: Xbox
Microsoft Xbox – Inspired by feedback from the Gaming and Disability community, Microsoft designed the Xbox Adaptive Joystick packaging with accessibility in mind. Some of the new accessible packaging features include a large base-tab to prompt an uncomplicated out-of-box experience, hinged box lid, with large loop attached for product access, a large loop for seamless cable folio access, and no twist ties on cables for simple handling. Microsoft also applied these insights to redesign and improve the accessibility of the packaging for three new Xbox Series X|S console options.
e.l.f. Cosmetics – Collaborating with world champion blind swimmer Anastasia ‘Tas’ Pagonis, e.l.f. Cosmetics launched the “Beauty For Every Eye” limited edition kit. The kit features three of Pagonis’ favorite e.l.f. products each with a scannable QR code that links to an audio recording by Pagonis describing the product, including finish and application tips. This collaboration aims to make the company’s beauty products more accessible for the blind and low-vision community.
Source: Nestlé
Mattel Barbie– Mattel partnered with the American Foundation for the Blind (AFB) to launch a blind Barbie for their Fashionistas line. Working with AFB, Mattel created accessible packaging for the doll, including the placement and writing of ‘Barbie’ in braille on the package.
Nestlé SMA Nutrition – SMA Nutrition recently announced the incorporation of NaviLens technology into the packaging of its entire Infant Nutrition range. Customers can use the NaviLens GO app on SMA to easily find the product they are looking for in-store and have product instructions and ingredients read aloud. According to the company, blind and partially sighted parents and caregivers can now use NaviLens on all SMA formula packs, giving them a higher level of independence when it comes to making choices regarding their children’s feeding.
Müller Yogurt & Desserts – Müller Yogurt & Desserts announced in July that the company will roll out NaviLens codes across all its branded products, increasing accessibility for blind and partially sighted (BPS) people. Dedicated NaviLens codes printed on Müller products can be scanned using the corresponding app, with audio and haptic cues allowing users to locate and center the code in the smartphone’s camera. Depending on shopper preferences, the app can either read aloud the ingredients, allergens, nutrition, and recycling information for the product, or the user can read the information on their phone using accessibility tools.
Being – The packaging of Being’s line of hair care products which recently debuted at Walmart was designed to be inclusive and accessible. Beauty Packaging reports that some of the accessible packaging features incorporated in the company’s product line include soft, easy-to-squeeze tubes that are ideal for one-handed use, a lipped-lid design on tubes and jars that makes it easier for individuals with limited dexterity to open the packaging, and high contrast labels, large typography, and tactile indicators on the bottles enhance accessibility for individuals with visual impairments and colorblindness.
Chilau Foods – Chilau Foods’ line of southern-inspired stew and boil bases topped with the easy-to-open, accessible EEASY Lid is now available at 250 Meijer stores in the Midwest. The expanded availability of these products means shoppers in the region can purchase a flavorful product line that offers a convenient and accessible jar opening experience. The EEASY Lid makes these Chilau products up to 50% easier to open than jarred products with traditional jar lids.
These companies are winning with accessible packaging. Isn’t it time for your company to adopt a winning packaging strategy?
Go for the win. Make your product packaging inclusive and accessible with the EEASY Lid.
Contact us today to learn more about the EEASY Lid – a packaging innovation designed to provide an unprecedented level of accessibility.
According to EPA estimates, the amount of plastic waste in the United States’ municipal solid waste system has grown continuously since 1960. Plastic waste generated in the U.S. increased from 0.4% of total municipal solid waste in 1960 to 12.2% in 2018. This waste predominantly consists of containers and packaging, including single-use products, such as bags, wraps, and bottles.
To address the problem of plastic packaging waste, governments across the globe are enacting regulations aimed at reducing plastic pollution and promoting sustainable practices.
Here’s a look at some of these regulations:
United States
In the U.S., there are no federal regulations related to packaging waste. However, states are increasingly enacting laws aimed at reducing plastic waste. Currently, 12 states have single-use plastic bag bans including California, Colorado, Connecticut, Delaware, Hawaii, Maine, New Jersey, New York, Oregon, Rhode Island, Vermont and Washington.
By 2032 the law requires producers to ensure that:
100% of packaging in the state to be recyclable or compostable
65% of all single-use plastic packaging to be recycled
25% reduction in plastic packaging
Washington’s plastics lawrequires producers of many everyday products sold in plastic packaging to include a minimum amount of recycled plastic in their packaging.
Under this law, by 2036, all packaging for covered product categories including beverage containers, household cleaners and personal care products, plastic wine containers, and dairy milk containers must include at least 50% post-consumer recycled content, except for trash bags, which are required to contain 20% after 2027.
Outside the U.S.
The list of governments that have enacted laws to address the problem of plastic packaging waste is a long one and includes the European Union, Canada, and India.
Under the EU’s Directive on Single-Use Plastics, single-use plastic products cannot be placed on the markets of EU Member States. This applies to cotton bud sticks, cutlery, plates, straws, stirrers, and sticks for balloons.
In Canada, Single-Use Plastics Prohibition Regulations (SUPPR) are part of the government’s comprehensive plan to address pollution, meet its target of zero plastic waste by 2030, and help reduce greenhouse gas emissions. The regulations prohibit the manufacture, import and sale of single-use plastic checkout bags, cutlery, foodservice ware made from or containing problematic plastics, ring carriers, stir sticks, and straws.
India, too, has enacted rules to tackle plastic packaging waste. The rules, which took effect on July 1, 2022, prohibit the manufacture, import, stocking, distribution, sale, and use of single-use plastic items such as ear buds with plastic sticks, plates, cups, glasses, cutlery such as forks, spoons, knives, straw, trays, and wrapping or packing films around sweet boxes, invitation cards, and cigarette packets.
Rules prohibiting the manufacture, import, stocking, distribution, sale, and use of plastic carry bags having thickness of less than one hundred and twenty microns took effect in India on December 31, 2022.
Regulations like these coupled with growing consumer demand for eco-friendly products and packaging are fueling the growth of the sustainable packaging market. In 2023, the global sustainable packaging market was valued at approximately $271.86 billion. Market value is expected to exceed $393 billion by 2028.
As regulations addressing plastic and other types of packaging waste continue to evolve, brands must adapt by adopting packaging solutions with better environmental performance.
The EEASY Lid, the first jar lid innovation in 80 years, is a solution. Made of recyclable aluminum, the EEASY Lid can help brands reduce packaging waste, promote sustainability and future-proof their packaging to meet evolving regulations.
Government regulations addressing packaging waste are increasing and becoming more stringent. Is your brand packaging designed for compliance?
Older consumers, a large and growing market segment with considerable buying power, represent a lucrative untapped opportunity for many brands. While senior consumers are a growing market segment with significant disposable income, brands are still overlooking the needs of these consumers.
As the number of older shoppers continues to increase, companies that provide packaging designed to meet their needs and create a better overall experience have a massive opportunity to attract these so-called “silver shoppers” and earn their loyalty.
Today, there are approximately 62 millionadults ages 65 and older living in the U.S., accounting for 18% of the population. By 2054, 84 million adults ages 65 and older will make up an estimated 23% of the population, according to the Pew Research Center.
More than half of all wealth is held by Baby Boomers (people born between 1946 and 1964) and the Silent Generation (people born between 1928 and 1945). A report from Circana notes that “consumers aged 55 and older have consistently demonstrated their overall spending strength and continue to be the only age group to increase their spending on discretionary general merchandise.” Circana data reveals that average monthly spending among this age group is up 4% in the first four months of 2024, while all other age groups combined declined 2%.
One of the keys to capturing some of the considerable spending power of older consumers is through accessible packaging.
Packaging accessibility and usability are increasingly important to an aging population that often struggles with arthritis, weakened grip strength, and reduced manual dexterity. In the U.S., over 47% of adults 65 and older struggle with arthritis. These and other aging related challenges are driving a growing demand for packaging that is easy to open and handle. Research firm Market Research Future estimated the value of the senior friendly packaging market at $4.73 billion in 2023 and projects this market will grow to $7.10 billion by 2032.
Source: Market Research Future
Given the growing senior population and rising demand for accessible packaging, brands can’t afford to ignore the need for senior-citizen-friendly packaging.
Packaging that is not accessible – jars that are a struggle to open are at the top of this list – is frustrating for all consumers, but even more so for seniors looking to maintain their independence. Brands with hard to open and handle packaging risk alienating older consumers and missing out on the opportunity to attract and retain shoppers from this lucrative market segment.
Another key to capturing market share among senior shoppers is sustainable packaging.
Older consumers are increasingly considering sustainability when making product purchases. This cohort, like other consumers, is becoming more environmentally conscious, choosing products that are eco-friendly and easily recyclable.
Recent Shopkick survey results reported by Chain Store Age revealed that concern about sustainability is not just for younger generations. The survey found that 38% of Baby Boomers would be willing to pay more for products that are sustainably sourced and packaged, and 40% of Boomers actively seek out eco-friendly products.
Accessible and sustainable packaging differentiates products from the competition, influences purchasing decisions, and helps create meaningful connections with all consumers – including seniors, who are among the most brand-loyal customers.
The EEASY Lid is accessible and sustainable packaging that appeals to the most junior and senior of shoppers. The first jar lid innovation in 80 years, the EEASY Lid provides unparalleled accessibility, reducing the amount of torque needed to twist off a jar lid by up to 50%. Made of recyclable aluminum, the EEASY Lid also helps brands deliver on consumer preferences for sustainable packaging.
Brands that ignore the needs of senior shoppers are turning away sales from a large and valuable market segment. Don’t let packaging deter seniors from purchasing your products. Partner with us to adopt the EEASY Lid – packaging that works for all consumers.
Headlined “The EEASY Lid is the world’s first aluminum lug jar lid,” AL Circle featured an in-depth Q&A with CCT President Brandon Bach.
The Chronicle News covered the expanded availability of the EEASY Lid atop Chilau Foods’ southern-inspired stew and boil bases at 250+ Meijer grocery stores. The article noted that luckily, for stew lovers in Lansing, stubborn jar lids are a thing of the past.
