Breast Cancer Awareness Month: EEASY Lid Founding Story

Observed each October, Breast Cancer Awareness Month is an annual campaign aimed at supporting people diagnosed with breast cancer, educating people about breast cancer risk factors, stressing the importance of regular screening, and raising funds for breast cancer research.

Supporting Breast Cancer Awareness Month is a cause very close to our heart at CCT. The development of CCT’s EEASY Lid, the first jar lid innovation in more than 80 years, was inspired by Dawn Real, a company friend who was undergoing treatment for breast cancer.

The cancer treatments weakened Dawn and made jar lids even more of a struggle for her to open. Dawn asked CCT’s founders why jar lids are not easier to open. That question triggered an eight-year journey of research and development which resulted in the EEASY Lid.

Because of Dawn’s inspiration, the EEASY Lid is topping more and more jarred products on grocery store shelves, making these products more accessible for everyone regardless of ability. This October, we are proud to say our EEASY Lid is currently being used on products in more than 500 stores across the U.S. and Germany, with additional availability expected by the end of the year.

Accessible packaging will become the norm as more brands realize that no one should have to struggle to open their food, drinks and necessities.

Please let Breast Cancer Awareness Month serve as a critical reminder to prioritize making products accessible to all consumers despite age, gender, disability or physical ailment.