Drive More Revenue in 2025: Align Packing Strategies with these Four Consumer Trends

Consumer preferences are continually evolving, making it imperative for brands to keep pace with shifting expectations and demands. This year, food manufacturing leaders will need to monitor evolving consumer preference trends related to sustainability, accessibility, convenience, and loyalty and align their packaging strategies with these trends to drive more revenue.

Sustainability

Consumers’ environmental concerns continue to grow, driving them to actively seek out products with sustainable packaging. Today, consumers don’t just prefer brands to use eco-friendly materials to package their products – they expect it.

According to an Innova Market Insights U.S. Consumer Trends 2025 report, U.S. consumers are taking action toward conscious living. The report notes that “consumers in the U.S. expect companies to operate consciously. They want companies to reduce waste, support sustainable packaging, and take action to protect nature.”

In 2025, brands should make the transition to sustainable packaging, embracing recyclable materials like the aluminum EEASY Lid, which helps divert waste from landfills.

Accessibility

U.S. consumers want to be self-sufficient. Accessible packaging, which is packaging that is easy to use and open for everyone, is critical to helping consumers live more self-sufficient lives.

Many companies are still lagging when it comes to creating packaging that is universally accessible, but there are innovative and effective solutions like the EEASY Lid designed to help brands make the shift to accessible packaging with ease.

Brands that prioritize accessible packaging in 2025 will be well positioned to capitalize on opportunities to expand their potential customer base, increase revenue and build brand loyalty.

Convenience

In today’s fast-paced world, consumers are looking for ways to save time. Many consumers are cooking from home and need product packaging innovations that don’t slow them down in the kitchen.

Today, consumers are equating value with product features that go beyond price. Convenient and sustainable packaging are two value-add features for consumers that are increasingly influencing their purchasing decisions.

Shoppers who find value in convenience want packaging innovations like the EEASY Lid atop their favorite products available on store shelves. In 2025, convenient packaging will be a key differentiator for brands.

Food industry brands that prioritize convenient packaging will have an advantage in attracting and retaining customers as lifestyles get busier and busier.

Loyalty

Brand loyalty among U.S. consumers is increasingly tied to products that provide a great experience. According to research by Medallia, poor experiences drive churn and can cause customers to abandon a brand for good, with one in eight consumers reporting abandoning the brand of their most recent bad experience.

Because packaging is an essential part of the product experience, brands should prioritize packaging innovations that drive and strengthen brand loyalty. The EEASY Lid is packaging that delivers a more sustainable, accessible, convenient experience that can help brands increase loyalty.

Consumer expectations and preferences are ever evolving. Brands that understand consumer purchasing decisions can capitalize on these trends to drive more revenue.

The EEASY Lid is on trend in 2025 and beyond, delivering the product experience consumers want. Contact us today to learn more!