Influencing Purchasing Decisions: The Power of Product Labels

Thousands of products line grocery store shelves vying for the attention of shoppers. According to FMI – The Food Industry Association, grocery stores stock more than 33,000 products.

With consumers spoiled for choice and a sea of competing products lining store shelves, it is critical for brands to stand out and quickly catch shoppers’ attention. Quickly as in seconds. An often cited statistic indicates that brands have about 7 seconds to make a first impression.

That’s why product labels are critically important to a brand’s success. Product labels are powerful attention grabbing marketing tools that spark interest in products and influence purchasing decisions.

By communicating the quality and value of products at a glance, product labels create unique opportunities for brands to forge meaningful connections with consumers that shape positive brand perception, increase engagement, and drive sales.

While product labels are the major way brands communicate the ingredients, nutritional value, usage, and safety of products, they can also effectively differentiate brands from their competitors.

A recent article in Supermarket News noted that getting labeling right by spotlighting product claims with messaging such as “organic,” “fairtrade,” “sustainable,” “pesticide free,” and “locally grown” can attract shoppers, enable operators to differentiate products in a crowded sector and boost sales.

Photo by Boxed Water Is Better on Unsplash

As a marketing tool, labels allow brands to call attention to product features that create unique value propositions. For example, labels that highlight the sustainability and accessibility of products can tap into consumer preferences for eco-friendly and convenient products.

Labels that effectively communicate unique product features help brands stand out from the competition and empower consumers to make more informed purchasing decisions. Communicating these unique features at the point of sale can be the difference between a consumer selecting a product or passing it by.

The sustainable, accessible EEASY Lid is a packaging innovation that can help brands align label messaging with consumer preferences and values. Brands that adopt the EEASY Lid can highlight “new easy-to-open, sustainable packaging” on product labels to capture consumer attention and drive sales.

Contact us today to learn how the EEASY Lid can help make your product label an even more powerful marketing tool.