PLMA Private Label Trade Show Recap
Attendees at this year’s Private Label Trade Show presented by the Private Label Manufacturers Association (PLMA) got a first-hand look at how CCT’s EEASY Lid is revolutionizing the jar opening experience.
Up to 50% easier to open than traditional jar lids and made of recyclable aluminum, the EEASY Lid enhances the accessibility and sustainability of jarred food products, supporting the success of private label brands through innovative packaging.
Held in Chicago November 17-19, PLMA’s ‘The Store Brands Phenomenon 2024’ Private Label Trade Show featured more than 1,800 exhibitors and 3,000 booths. The record-breaking trade show drew more than 15,000 attendees including exhibitors, retailers, wholesalers, distributors, and other visitors eager to learn about the latest store brand trends and source new and innovative products and packaging.
This year’s sold-out show reflects the rapid growth of the private label market. In the last four years, annual sales of store brands have increased 34%. Total sales in 2023 were $236 billion, an increase of $10 billion over the prior year and an all-time high.
The EEASY Lid was a standout among packaging exhibitors. A steady stream of show attendees stopped by CCT’s booth to experience how the first jar lid innovation in nearly 80 years takes the struggle out opening jars for everyone.
CCT’s presence at the Private Label Trade Show also captured the attention of several media outlets, with coverage appearing in Store Brands and Mass Market Retailers.
In the Mass Market Retailers article, CCT managing partner Jim Bach was quoted saying, “One billion people worldwide have trouble opening the lid on a jar.”
CCT president Brandon Bach noted, “By applying pressure with your fingertip, the vacuum is released, and the lid can be twisted off with almost no effort.”
As the premier event for store brands, the Private Label Trade Show offered an ideal platform to showcase the EEASY Lid and highlight how this accessible, sustainable packaging innovation can take private label products to the next level.
At the show, CCT connected with a wide range of retail, wholesale, convenience store, club store, and other buyers to share insights and build new partnerships.
Forging connections at trade shows like this is helping drive the rapid adoption of the EEASY Lid, which recently became available atop Chilau Foods’ products in more than 250 Meijer stores and is also currently being used on products in more than 250 Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets stores, as well as select specialty grocers in the Northeast. The EEASY Lid is also being used on products in EDEKA Kempken stores in Krefeld, Germany.
Thank you to everyone who stopped by our booth. If you did not get an opportunity to visit our booth, contact us today to learn more about how the EEASY Lid can elevate the success of your private label product.
We look forward to seeing you at the next Private Label Trade Show.
