Sustainable Packaging: A Mandate in 2025 and Beyond
Today, sustainable packaging is not a trend. It is a mandate.
Consumer expectations for sustainable products and evolving regulatory requirements are accelerating brand transitions to sustainable packaging.
Brand progress
Photo by Packaging Dive studioID
New research by Packaging Dive’s studioID reveals that companies are making progress in the shift to sustainable packaging.
According to this research, 47% of leaders surveyed indicated that they changed the packaging of their product to meet Extended Producer Responsibility (EPR) regulations.
EPR regulations require manufacturers, producers, and brands to take responsibility for the entire lifecycle of their product packaging, including end-of-life management. These laws aim to reduce packaging waste and promote a circular economy.
As of February 2025, five U.S. states – California, Colorado, Maine, Minnesota and Oregon – have enacted EPR laws for packaging materials. Each state is currently finalizing the specific implementation and compliance timelines of these programs.
The Packaging Dive studioID survey also revealed that external opinions play an important role in driving the shift to sustainable packaging, with 80% of leaders agreeing or strongly agreeing that customers and brand perception have a strong impact on decisions to use sustainable packaging.
Consumer expectations
Photo by Shorr Packaging Corp.
Consumer expectations for sustainably packaged products are influencing their purchasing decisions and reshaping brand loyalty.
Shorr’s 2025 Sustainable Packaging Consumer Report, which surveyed more than 2,000 American consumers, found that 90% were more likely to purchase from a brand or retailer if its packaging is eco-friendly, and over half (54%) of respondents deliberately chose products with sustainable packaging in the past six months.
This survey also revealed that 69% of consumers surveyed expect the brands and retailers they support to offer sustainable packaging by 2025, and 39% of consumers have switched to competing brands because they offer sustainable packaging.
Delivering on the mandate for sustainable packaging with the EEASY Lid
Sustainable packaging is no longer a trend – it’s a mandate. The EEASY Lid can help brands deliver.
Made of recyclable aluminum, the EEASY Lid is a sustainable packaging innovation that allows brands to deliver on consumer and government expectations for eco-friendly packaging. At the same time, the durable EEASY Lid helps brands elevate consumer experience, providing an easy, convenient jar opening experience.
Contact us today to learn more.