The EEASY Lid Hits More Store Shelves atop NYC’s Legendary Carmine’s Sauce

Pasta sauce lovers across the Northeast rejoice! The EEASY Lid is now available on jars of Carmine’s signature sauces in 300 ShopRite grocery stores located in Connecticut, New York, New Jersey, Maryland, and Pennsylvania, with rollouts in additional grocery stores coming soon.

Carmine’s, the legendary family-style Italian restaurant and beloved New York City institution entering its monumental 35th anniversary year, has teamed up with CCT to bring its award-winning sauces into home kitchens with a lid that makes opening jars a breeze.

The EEASY Lid allows consumers to simply press a button on Carmine’s jar lids to reduce the amount of effort needed to twist off the lid by up to 50%. It’s as simple as push, twist and open. That means no more time wasted struggling to open stubborn jar lids or searching the internet for jar opening hacks.

This partnership is a winning combination for today’s pasta sauce loving, convenience-minded consumers. Busy consumers are increasingly searching for convenient, time saving options like these easy-open, delicious pasta sauces for meal preparation. A YouGov survey found that the majority of Americans (60%) prefer to spend less than 30 minutes cooking dinner.

Commenting on the partnership, Carmine’s CEO Jeffrey Bank said: “Carmine’s was created to bring people around the table for simple yet delicious meals for the whole family. Now with the EEASY Lid, we hope to make that experience even more convenient so that people can recreate the Carmine’s experience at home with ease.”

The EEASY Lid was designed with people of all ages and abilities in mind. While opening stubborn jars is a minor inconvenience to some, it can negatively affect the daily lives of the 1 in 4 adults in the U.S. who struggle with some sort of disability. With the EEASY Lid topping more and more jarred products, the struggle associated with opening traditional jar lids will become a thing of the past – and that’s great news for everyone!

Not only is the EEASY Lid easier to open, but it’s also better for the planet. The innovative aluminum lug lid is recyclable and durable – providing a sustainable alternative to the traditional tin lids.

Jarred sauces from Carmine’s topped with the EEASY Lid are currently available in Marinara, creamy Vodka, fresh Tomato-Basil, and spicy Fra Diavolo varieties.

Contact us today to learn more.