The Ultimate Pairing: Football and Food
It’s football season. That means Monday Night Football, Thursday Night Football, College Football Saturdays, and Pro Football Sundays all paired with game day food. Football season is a time when many Americans are parked on their couches, glued to their TVs and noshing on their favorite football snacks and meals. Whether it’s a win or lose for the home team, game day food just makes the football watching experience better.
The first college football game was played in 1869, and pro football made its debut in 1892.
Since then, football has become America’s most popular sport. According to a Gallup poll, 41% of U.S. adults say football is their favorite sport to watch.
Photo by Valeria Boltneva
As Americans gather to watch their beloved football teams, the food served is almost as important as the game itself. In fact, the most common football-related purchases are food and drinks, with 26% of people surveyed by LendingTree planning to spend money on these items for at-home game watch parties.
When it comes to game day grub, dips are a fan favorite, with 50% of football fans surveyed saying their go-to snack on game day includes guacamole or other types of dips, according to a survey by Wholly Guacamole. The survey also revealed that 40% of all guests are more likely to watch a football game with friends if they like the snacks being served, second only to the team playing (74%).
For people hosting these football watch parties and get togethers, the goal is to spend more time watching the action and less time preparing snacks and main dishes. Struggling to open salsa, queso and other jarred products takes time away from watching the games and should earn brands an unnecessary inconvenience penalty.
Products featuring accessible packaging like the EEASY Lid, the first jar lid innovation in 80 years and up to 50% easier to open than traditional jar lids, mean hosts aren’t missing an epic touchdown or field goal while they are wrestling open the queso dip.
The EEASY Lid allows brands to offer a better consumer experience. That’s why more and more brands are adopting the EEASY Lid, which is currently being used on products in more than 500 stores across the U.S. and Germany.
That’s game changing for hosts looking to avoid jar lid opening fumbles.
Today, hosts who want to create a delicious, crowd-pleasing spaghetti main dish can ditch the struggle of opening stubborn pasta sauce jar lids by reaching for Guglielmo’s sauces topped with the EEASY Lid. Football foodies in the mood for a flavorful stew that chases away the fall chill and is easier and more convenient to prepare should look no further than Chilau Foods’ southern-inspired stew and boil bases topped with the EEASY Lid.
Are you preparing a big game spread and don’t see the EEASY Lid topping your favorite jarred products? Contact the brand and let them know you want the EEASY Lid, so you can spend less time wrestling with hard to open jar lids and more time enjoying the games.
Brands can score big with football fans and all consumers by topping their jarred products with the EEASY Lid.
Contact us today to learn more.