What’s New in Sustainable Packaging

Consumers are putting pressure on brands to reduce the environmental impact of product packaging. As shoppers become more and more environmentally aware, they are looking for brands that prioritize sustainability.

Recent research from Nova Chemicals Corp. and Schmidt Marketing Research revealed that consumers consider recyclability, creation of the least waste, and functionality to be the most important attributes of packaging material.

Brands are responding to consumer preferences by reimagining how they package their products. To address environmental concerns and build deeper connections with eco-conscious consumers, brands are transitioning to sustainable packaging.

Here’s a look at some of the latest news on companies making the shift to sustainable packaging:

Source: Energizer Holdings, Inc

• Cadbury: Brand owner Mondelēz boosted the sustainability of Cadbury’s large ‘sharing’ bars with 80% certified recycled plastic packaging. The rollout of this recycled plastic packaging is underway in the UK and Ireland. Packaging Digest reported that the equivalent of about 661 tons of post-consumer recycled (PCR) plastic will be used to package approximately 300 million sharing bars annually.
• Energizer: Energizer recently launched 100% recyclable plastic-free packaging for its portfolio of batteries. Starting this March, the plastic-free packaging will roll out at Walmart stores nationwide and online, with additional North American retailers following later in 2025.
• Bayer: Bayer launched a first-of-its-kind in the healthcare industry: polyethylene terephthalate (PET) blister packaging on its Aleve brand. Realized in partnership with pharma packaging specialist Liveo Research, this solution reduces the carbon footprint of Aleve packaging by 38%. Bayer also said the new packaging will reduce factors that contribute to biodiversity loss by using 78% less water and 53% less land (per unit). The new packaging will launch first in the Netherlands.
  
  

  Source: Chlorophyll Water®

• L’Oréal: L’Oréal recently introduced a fully recyclable plastic pump for its Men Expert Derma Control product line. The new packaging format eliminates the metal spring traditionally used in pumps, which was a key barrier to recyclability. The 100% plastic, metal-free pump not only improves recyclability but also simplifies the recycling process.

• Chlorophyll Water: Chlorophyll Water plans to introduce new sustainable packaging options in early March at the Natural Products Expo West. The new packaging includes one-liter bottles made from 100% recycled plastic and 16-ounce aluminum cans. The new packaging is aimed at reducing dependence on virgin plastic, improving recyclability, and minimizing environmental impact.
• Mars: Berry Global collaborated with snacks and treats company Mars to transition pantry jars for M&M’S, SKITTLES and STARBURST brands to 100% recycled plastic packaging, exclusive of jar lids. According to the company, the move to 100% recycled plastic incorporates mechanically processed recycled content and will eliminate more than 1,300 metric tons of virgin plastic annually – equivalent to the weight of about 238 African elephants.

These are just some of the brands making news for transitioning to more eco-friendly packaging.

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