A Banner Year: Media Coverage Year-End Recap

This year was a banner year for CCT and the EEASY Lid. From new brands in the U.S. topping their products with the EEASY Lid to the first European brand adopting the EEASY Lid to Fast Company’s recognition of the EEASY Lid in its 2023 Innovation by Design Awards, there were so many great milestones and highlights.

As 2023 comes to a close, let’s take a trip down memory lane to look back on some memorable media coverage of these milestones and more.

Forbes: Why CCT Is Working To ‘Say Goodbye To Hard-To-Open Lids
CCT and the EEASY Lid were featured in Forbes, one of the most influential and recognized business publications in the world. Capturing the importance of the accessibility provided by the EEASY Lid, reporter Steven Aquino wrote: “the majority of people likely would look at CCT’s gadget and deem it convenient; while this is true, it’s a mistake to conflate sheer convenience with accessibility. The EEASY Lid may be more convenient to open, sure, but it may also be a lifeline for those who can’t open things easily, if at all.”

Fast Company: The Best Packaging Design of 2023
This article featured the full list of Fast Company’s 2023 Innovation by Design Awards honorees in the Packaging category. The EEASY Lid was one of the honorees in this category, recognized for using innovative design to solve packaging problems.

Sustainable Packaging News: Drivers for Change – The Increasing Role of Aluminum
Sustainable Packaging News, a publication that highlights the very latest sustainable packaging solutions and strategies, featured a Q&A with CCT president Brandon Bach. In this article, Brandon explained that as the industry’s first aluminum lug lid, the EEASY Lid is setting a new precedent for sustainability. Brandon noted that the EEASY Lid, made of recyclable aluminum, protects the environment and enhances consumer experience one jar lid at a time.

Gourmet News: Innovative Lug EEASY Lid Promises to Make Products More Accessible to Consumers
Gourmet News, a premier magazine for the specialty foods industry, recounted CCT’s journey on the road to inventing a better jar lid. Quoted in the article, CCT president Brandon Bach said, “brands and grocery stores can boost sales once consumers realize how easy it is to open products.” The article also highlighted that, in practice, the EEASY Lid is simple. Consumers press a button on the lid’s center, which reduces the vacuum seal and allows the lid to be opened with half the effort.

Food Navigator: German Grocer Becomes First in Europe to Embrace First Major Jar Lid Innovation in 75 Years
A leading online news source for the food industry, Food Navigator covered the announcement of the EEASY Lid hitting Edeka Kempken store shelves in Krefeld, Germany, in late May of this year. The article quoted Heiner Kempken, CEO of Edeka Supermarkets, who said: “I was quickly convinced that CCT’s EEASY Lid is a great innovation and a real help for many people opening jar lids. That’s why we are presenting this new lid in our stores.”

The Canmaker: New Horizons: Caps and Closures (Subscription required)
The Canmaker, a monthly business intelligence publication for the metal packaging industry, featured CCT in its November issue. This article highlighted the EEASY Lid’s ten year research and development journey including the pivot from a steel lid to aluminum to make the lid more durable and accessible. CCT president Brandon Bach noted that impressive consumer sales of products topped with the EEASY Lid in the U.S. and Germany are fueling major interest in the EEASY Lid throughout the European market. He outlined the company’s plans to expand in this market to produce 66 mm, 72 mm and 89 mm EEASY Lid sizes and said the company is exploring the viability of building a plant in Europe.

Dayton Daily News: Dayton-Made Jar Lid Finds First Pasta Sauce Manufacturer
Covering the news of Guglielmo’s Sauce as the first pasta sauce brand and manufacturer to adopt the EEASY Lid, this coverage from CCT’s hometown pointed out that the EEASY Lid can now be found atop products across New York, New Jersey and Pennsylvania. Quoted in the article, CCT president Brandon Bach said: “No one should have to struggle to open a jar lid. While the EEASY Lid brings customers ease of use in the kitchen, it also gives independence back to those who struggle to prepare a meal due to physical limitations.”

Fox Rochester: Rochester Sauce Company Adds “EEASY” Lids to Their Jars
This broadcast news coverage also covered the announcement of Guglielmo’s Sauce partnering with CCT to bring the EEASY Lid to all of their jarred products. The coverage explained that the EEASY Lid is designed with people of all ages and abilities in mind, allowing consumers to break open the vacuum seal on a jar by simply pressing a button on the lid.

These are just a few of the many pieces of print, online and broadcast coverage CCT and the EEASY Lid were featured in this year. To say the least, it was a banner year. We are looking forward to an even better 2024 filled with lots of news and updates as we help more and more brands make their packaging more accessible and sustainable.

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