Accessible Packaging Roundup

Accessible packaging makes products more user friendly for people of all ages and abilities. Packaging that is accessible and easy to use not only benefits consumers but is a critical differentiator for brands in a competitive marketplace. Recognizing this, brands are increasingly making the shift to accessible packaging to meet the needs of a diverse customer base, ensure inclusivity and widen the appeal of their products.

Here’s a roundup of some of the most recent developments in accessible packaging:

Sony PlayStation – Sony PlayStation recently released a controller designed for people with disabilities. In the process of designing this new controller, the company also created packaging that is more accessible. Designed to be openable with one hand, the controller packaging features convenient loops that can be pulled from the left or right side, and additional loops on the inside to help open the boxes and make it easy to slide the controller out. A single layer of compartments conveniently organize the various kit components for easy access and identification.

Kellanova – NaviLens technology was added to Pringles cans last year to make them more accessible to blind and partially sighted people. The new packaging allows a smartphone to easily detect the unique on-pack code and playback labeling information to shoppers with sight loss. NaviLens first appeared on some Pringles varieties in November of last year, with the full rollout to be completed by the end of 2024.

Quorn – In August 2023, Quorn launched its Tomato & Mozzarella Escalopes and Mini Vegan Sausage Rolls with NaviLens technology to support a more inclusive shopping experience for visually impaired consumers. These products are the first of 42 Quorn products that will be rolled out with this technology over the next 12 months.

Millie – This makeup brand’s Liquid Confidence Mascara is designed so that it can be applied either vertically or horizontally, to aid those with mobility issues.

Chilau Foods – Chilau Foods partnered with CCT to make the packaging of its full line of Southern-inspired stew bases more accessible. The first jar lid innovation in over 75 years, the patented EEASY Lid allows customers to open a vacuum-sealed jar by simply pressing a button on the lid, which reduces the force required to twist off the lid by up to 50%. Chilau products featuring the EEASY Lid will be available in nearly 350 stores across the U.S. in the coming months.

Chilau and other brands are adopting the EEASY Lid to make their packaging more accessible, differentiate their products in a crowded marketplace, enhance the customer experience and capture new market segments.

Does your brand packaging do all that? Contact us today to learn more about the innovative, accessible EEASY Lid.