Accessible Packaging Roundup
Accessible packaging should be the norm rather than the exception. Yet grocery store shelves today are lined with products in hard to open packaging. With an estimated 1.3 billion people (16% of the global population) experiencing a significant disability, making packaging more accessible is the right thing to do. The bonus for brands making the switch to accessible packaging is an expanded market that translates to more revenue opportunities.
Forward thinking brands like Guglielmo’s Sauce are adopting packaging that is easy to open for people with disabilities, the elderly and those suffering from illness or injury. In March, Guglielmo’s Sauce became the first brand to adopt the EEASY Lid, an innovative packaging solution that takes the struggle out of opening jars for people of all abilities.
Recognizing that their products should be more accessible, other brands are turning to packaging solutions that work for everyone. Here are some examples of how brands are rethinking packaging design to make their products more accessible and inclusive:
- Procter & Gamble’s (P&G) Ariel ECOCLIC laundry pods packaging features a NaviLens QR code, which can be scanned with a phone to locate the product on shelf. P&G also incorporated this technology on their Lenor in-Wash Scent Booster Cardboard Pack to enhance the consumer experience for those with visual impairments.
- Guide Beauty’s portfolio of makeup products are designed with rounded handles and knobs to make them accessible to individuals with fine motor and dexterity challenges. Each of the products come with a pop-out ring to help steady shaky hands and provide an easy grip.
- Cleanlogic, a bath and body brand, switched to all-paper packaging to make it possible to print braille on their products. The brand partnered with the American Foundation for the Blind to make sure the braille they used was accurate.
- Persil capsules and Ultimate Liquids now feature a new enhanced Accessible QR (AQR) code on their packaging. Once accessed via smartphone, the code provides product, usage, safety and recycling information in a structured way that was designed with blind and partially sighted users in mind. The AQR also interacts with the device’s configured accessibility features to display information in larger text or in audio-described and voice-guided formats.
Creating accessible products that meet the needs of all consumers should be priority number one for all brands. Innovative packaging solutions designed for accessibility – like the EEASY Lid – stand ready to help brands embed accessibility in their products.
Ready to do the right thing and make your packaging accessible, inclusive and user friendly? Contact us today to learn more about the EEASY Lid.