CCT Aims to Bring the EEASY Lid to Spain and Latin America with New Broker Partnership

CCT recently announced a partnership with broker Ur Bofill to expand EEASY Lid availability to consumers in Spain and Latin America.

CCT’s patented EEASY Lid is designed to help brands provide an unprecedented level of accessibility to their jarred food products. The EEASY Lid allows consumers to vent a vacuum-sealed jar by simply pressing a button on the lid, reducing the amount of torque needed to twist off the lid by up to 50%. Made of recyclable aluminum, the EEASY Lid is also a sustainable packaging solution.

Bofill, a fifth generation packaging expert and founding partner of Vemsa 1857 Packaging Solutions, S.L., will be working to connect CCT with partners throughout Spain and across Latin America to expand EEASY Lid availability to customers in these markets.

Vemsa 1857 Packaging Solutions, S.L. was founded in 2019 to provide packaging goods and services to top companies around the world. It is a subsidiary of Vemsa Group, which was founded in 1857 and has more than 150 years of experience in the packaging and food business.

Commenting on the partnership in a press release, Bofill said, “The innovative EEASY Lid is a design not yet seen by companies in Spain or Latin America. CCT has a strong vision and a strong product to match. I have no doubt the EEASY Lid will find success in these new markets.”

CCT’s partnership with Bofill is good news for brands looking for ways to make their products stand out on grocery store shelves in Spain and Latin America. Adopting the EEASY Lid will allow brands to increase market share among Spanish and Latin American consumers seeking products that are convenient, accessible and sustainable.

A 2019 Kantar report noted that “Spanish consumers are changing their patterns of consumption and seeking out products, packaging or channels that provide them with greater convenience and ease in their daily lives.”

Convenience is also valued by Latin American consumers. An analysis by Euromonitor International found that consumers in Latin America are spending more time at home than before the pandemic, increasing the frequency of at-home meal occasions and driving purchases of packaged food categories that provide convenience.

When it comes to sustainability, eco-friendly products and packaging are important to consumers in both Spain and Latin America.

European Supermarket Magazine reported that a Shopperview report by AECOC (Association of Larger Consumer Companies) revealed that 74% of Spanish consumers consider environmental sustainability while making a purchasing decision and 50% of Spanish people have stopped buying products from brands that they consider unsustainable.

Sustainably minded consumers are also on the rise in Latin America. According to marketing data and analytics company Kantar, the number of Eco-Actives (Latin American consumers most committed to the environment) and environmentally conscious Latin American consumers is growing again after two years of decline. In 2023, these consumers made up 18% of the population and represented a $15 billion consumer goods market.

Bringing the EEASY Lid to Spain and Latin America provides brands with an innovative packaging solution that delivers on consumer preference for convenience, accessibility, and sustainability.

As CCT works to expand EEASY Lid availability in Spain and Latin America, CCT president Brandon Bach said Bofill’s decades of industry experience, coupled with his strong understanding of the packaging landscape in these regions, makes him the best partner for successfully connecting with brands to bring the EEASY Lid to consumers in these markets.

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