CCT’s EEASY Lid Officially Debuts in Boyer’s Food Markets
It’s an exciting time at CCT! Following a ribbon-cutting ceremony on Wednesday, October 12, the EEASY Lid made its official debut on Boyer’s Food Markets’ new in-house pasta sauce line available in all 19 of its stores across Pennsylvania. Boyer’s customers will be the first in the nation to experience the breakthrough jar lid technology that makes jars up to 50% easier to open.
Boyer’s selected the EEASY Lid to package its signature line of pasta sauces to enhance the consumer product experience by putting an end to the frustration of opening stubborn jar lids. Because the EEASY Lid eliminates the struggle of opening jar lids, products featuring this innovative packaging technology become immediately more accessible to an additional 26% of the U.S. population with disabilities. The EEASY Lid is also ideal for people dealing with reduced grip strength as a result of arthritis, tendonitis, carpal tunnel syndrome, surgical procedures and aging.
Now available in Boyer’s Food Markets, the EEASY Lid caps off all four flavors of the new pasta sauce line including Meat, Mushroom, Tomato Basil and Traditional. Consumers purchasing any of these sauces will find that they don’t need to resort to jar opening hacks. With the EEASY Lid it’s as simple as 1,2,3 – push, twist and open.
Boyer’s customers have already shown a preference for products featuring the EEASY Lid. In 2020, Boyer’s ran a test case study with the EEASY Lid on a private-label pasta sauce brand. At the end of the study, sales of the sauce jars with the EEASY Lid skyrocketed by 341%.
The first major jar lid innovation in over 75 years, the EEASY Lid is adaptable to current closure designs for capping containers of all sizes with a vacuum sealed product. This innovative jar lid can be added to an existing package or incorporated into a new design.
Find out more about how the EEASY Lid can enhance the product experience and expand markets with packaging that is accessible and sustainable.