We can’t believe it’s time to say goodbye to 2023 and hello to 2024. As we enter the new year, it’s important to reflect on the accomplishments of 2023.
One of CCT’s proudest moments was the EEASY Lid earning honorable mention in Fast Company’s 2023 Innovation by Design Awards! This validated CCT’s mission and proved that the innovative EEASY Lid can improve the lives of consumers across the globe.
2023 also led CCT to expand its partnerships. Guglielmo’s Sauce became the first food brand to adopt the EEASY Lid, and we saw the lid hit shelves across more than 250 stores across the Northeast.
Shortly after, CCT partnered with EDEKA Kempken, introducing the EEASY Lid to European customers for the first time.
CCT closed 2023 by partnering with Chilau Foods, a line of southern inspired stew-bases. With this new partnership, the EEASY Lid will be available on products in roughly 700 stores across 12 states by early 2024.
As we enter a new year, many use this time to set goals and resolutions for themselves.
Sustainable packaging solutions will continue rising in popularity as we head into 2024. The global zero-waste packaging market size in 2023 was estimated at over $1 billion and is projected to reach nearly $2.5 billion by the end of 2033. Additionally, more regulations will come to fruition that prevent companies from greenwashing but require them to use actual sustainable products.
The need for accessible products will also come more into focus. In the United States, up to 26% – that’s one in four adults – have some type of disability. This doesn’t even count the number of people with reduced mobility and strength due to aging or other ailments.
With this in mind, CCT’s goal for 2024 remains the same as years past: to continue building on our progress to help brands deliver on sustainability, make packaging more inclusive and accessible, and increase our market to make hard-to-open jars a thing of the past.
And we’re hard at work – CCT is currently in talks with grocers, brands and manufacturers across the globe, looking to expand EEASY Lid availability into additional stores next year.
We are excited for another year of partnership meetings, insightful tradeshows, and milestone moments for the EEASY Lid. Bring on 2024!