Hitting the Road: The EEASY Lid on Display and In Action at the KeHE Holiday Show

CCT and the EEASY Lid recently hit the road, making an appearance at the KeHE Holiday Show held in Chicago June 12-13. The EEASY Lid was on display and in action atop Chilau Foods Southern-inspired stew and boil base products which were exhibited at the show.

The first jar lid innovation in 80 years, the EEASY Lid is designed to help brands provide an unprecedented level of accessibility to their jarred food products. The EEASY Lid allows consumers to vent a vacuum-sealed jar by simply pressing a button on the lid, reducing the amount of torque needed to twist off the lid by up to 50%. The EEASY Lid is also the world’s first aluminum lug jar lid – more sustainable than traditional steel lids, but just as durable.

The KeHE Holiday Show featured 800 exhibitors showcasing products to thousands of attendees representing natural food stores, chain and independent grocery stores, and e-commerce retailers. The show presented a carefully curated selection of products and brands, allowing attendees to discover the trends and innovations that will drive purchasing among consumers this holiday season. Brands exhibiting at the show had the opportunity to create meaningful connections with prospective customers and tap into innovative marketing opportunities to drive growth.

Chilau Foods, a rapidly growing food brand known for its Southern-inspired stew and boil bases, exhibited their range of products featuring the EEASY Lid at the show, providing the CCT team with the opportunity to demonstrate the power of this packaging innovation to significantly elevate accessibility and consumer experience. Chilau’s products are currently available in stores across the U.S., including Winn-Dixie, Market Street, Albertsons, United Supermarkets and more. The EEASY Lid will be available on Chilau Foods products in more than 250 stores later this month.

The KeHE Holiday Show enabled Chilau Foods and the CCT team to connect with key buyers and increase brand awareness. Commenting on the show, CCT president Brandon Bach said, “attending the KeHE Holiday Show with Chilau Foods was an excellent opportunity for us to continue breaking into the marketplace while emphasizing the importance of accessible packaging.”

In addition to Chilau Foods’ upcoming availability, the EEASY Lid is currently being used on products in over 250 Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets stores in addition to select specialty grocers in the Northeast. The EEASY Lid is also being used on products in EDEKA Kempken stores in Krefeld, Germany. CCT is currently in talks with major grocers, brands and manufacturers across the globe, looking to expand EEASY Lid availability into additional stores this year.

The CCT team remained busy at the show networking, engaging with retailers, and demonstrating the EEASY Lid – food packaging that puts consumer needs first.

Share This Story, Choose Your Platform!