Kicking Off the New Year at the Winter Fancy Food Show
CCT kicked off the new year by heading to Las Vegas to exhibit at the Winter Fancy Food Show. Organized by the Specialty Food Association (SFA) and held January 21-23 at the Las Vegas Convention Center, the Winter Fancy Food Show is the industry’s first big show of the year.
More than 1,100 companies exhibited at this year’s show, which drew 12,000 attendees. The show helps pre-qualified buyers in the food and beverage channel discover innovative new products and packaging. According to SFA, 88% of Winter Fancy Food Show attendees are involved in purchasing decisions.
The large number of exhibitors and significant foot traffic at the show reflected a growing specialty food market. SFA estimates sales reached $207 billion in 2023.
CCT was present at the show to showcase the EEASY Lid, the world’s first aluminum lug lid, designed to help brands bring an unprecedented level of accessibility to their jarred food products. The Winter Fancy Food Show was a perfect platform for CCT to continue to build on last year’s strong wave of momentum, which included:
– Guglielmo’s Sauce becoming the first food brand to adopt the EEASY Lid, bringing it to 250 stores in the Northeast United States
– EDEKA Kempken introducing the EEASY Lid to European customers for the first time
– CCT partnering with Chilau Foods to top Chilau’s line of southern inspired stew-bases with the EEASY Lid, a move that will bring the EEASY Lid to approximately 700 stores across 12 states
– The EEASY Lid earning honorable mention in Fast Company’s prestigious 2023 Innovation by Design Awards
Exhibiting in the show’s New Product Showcase that featured the latest and greatest products, CCT’s booth drew interest from many leading buyers and retailers. As these attendees dropped by the booth to see the latest innovation in accessible, sustainable packaging, the CCT team capitalized on the opportunity to network, build new business relationships, and strengthen existing relationships.
The team is currently in talks with major grocers, brands and manufacturers across the globe, looking to expand EEASY Lid availability into additional stores this year.