New Sustainable Packaging Innovations

Consumers across the globe are putting increasing focus on climate change. In the U.S., a survey conducted by Pew Research Center from Sept. 25-Oct. 1, 2023, found that 52% of Americans say large businesses and corporations should do more to reduce the effects of climate change.

One of the ways companies can do this is through adopting sustainable packaging. Sustainable packaging reduces a company’s carbon footprint to help minimize the effects of climate change. It also helps brands to expand their customer base. Eco-conscious customers want to interact with and purchase from companies that work toward sustainability goals.

Here’s are a few of the latest sustainable packaging innovations and milestones making headlines: 

Source: Packaging Digest


Coca-Cola recently unveiled its plastic-free LitePac Top Strap in Austria. Designed to hold a six-pack of 1.5-liter Coca-Cola bottles, the LitePac Top Strap is made from a sturdy, tear-resistant, recyclable fiberboard material. This saves 200 tons of plastic annually while reducing energy consumption and production.

In late January, Coca-Cola also announced a new trial in the United Kingdom to remove the labels from its Sprite and Sprite Zero bottles. Although the existing labels are recyclable, removing them will cut down the amount of packaging material used and remove the need to separate packaging components before recycling the bottle.


Nestlé’s Maggi brand recently launched a new line of instant cup noodles. This line is designed to be prepared at home in a mug – consumers can pour the product into a standard mug and add boiling water for instant preparation. This cuts down on plastic packaging by 83% compared to a traditional plastic cup.


Near the end of 2023, Kellanova announced it had reduced the amount of plastic used in the packaging of three snack brands – Cheez-It Snap’d, Cheez-It Puff’d and Club Crisps – compared to the same volume the previous year. The optimized packaging designs reduced the total material weight for the three products by 672,000 pounds (124,000 pounds of plastic and 548,000 pounds of cardboard used for shipping cases annually). 


Our recyclable EEASY Lid is another sustainable packaging option helping companies to meet their sustainability goals. The world’s first aluminum lug jar lid, the EEASY Lid is more sustainable than traditional steel lids, but still just as durable.

The EEASY Lid is currently sold on Guglielmo’s pasta sauce in over 250 grocers and is available in EDEKA Kempken stores in Germany. CCT’s partnership with Chilau foods will soon bring the EEASY Lid to roughly 700 new stores. 

Interested in our sustainable EEASY Lid? Contact us today.

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