Each October since 1985, America observes National Breast Cancer Awareness Month, an annual campaign to educate people on the importance of screening and early detection of breast cancer, as well as to raise funds in support of breast cancer research. Observance of this month has become international, with countries around the world joining in to increase awareness, advance medical treatment, and reduce death rates.
According to the International Agency for Research on Cancer (IARC), female breast cancer has become the most commonly diagnosed cancer type in the world, with 2.3 million cases diagnosed in 2020. Statistically, 1 in 8 women in the United States will be diagnosed with breast cancer in her lifetime and, on average, every two minutes, a woman is diagnosed with breast cancer in the U.S. In 2021, there have been an estimated 281,550 new cases diagnosed, which represents approximately 14.8% of all new cancer cases.
The awareness generated by all the activities and initiatives surrounding Breast Cancer Awareness Month are critical to saving lives. That’s because with early diagnoses and treatment, breast cancer can be one of the most treatable forms of cancer.
The development of CCT’s EEASY Lid was inspired by someone undergoing treatment for breast cancer. When a friend of CCT managing partner Pete Stodd couldn’t open a jar after undergoing surgery for breast cancer, she asked why jars weren’t easier to open. That started a journey focused on making a jar lid that is easier to open for those who are ill, injured or recovering.
We add our voice to encourage other companies to rethink their packaging design to be more inclusive, so that those like Dawn can complete life’s everyday tasks without the challenge.