The EEASY Lid: Packaging with Universal Appeal That Sells Products

The EEASY Lid is universally appealing to all types of consumers. Busy on-the-go parents, cooking enthusiasts, sustainably minded consumers, and people who value or depend on easy-to-open packaging can all benefit from the EEASY Lid.

Here’s a more in-depth look at why convenience, sustainability, and ease of use in product packaging make the EEASY Lid universally appealing to consumers and a key brand differentiator that has the power to increase sales.

Convenience and time savings

Busy parents and cooking enthusiasts don’t have time to struggle with hard to open packaging. Time savings and efficiency are at the top of their list when it comes to selecting products for meal preparation. Jar lids that are too tight and hard to open are a major source of annoyance and a sure fire way to drive time-strapped consumers to products that provide a hassle-free opening experience designed to make meal prep easier.

Consumers are spending more on products that save time and effort. A report from business intelligence and market research firm Euromonitor revealed that from 2017-2022, consumer spending on convenience-related products and services grew an average of 24% each year. The firm noted that time is money and “consumers are willing to spend on products and services that save time and make life easier.”

Source: Euromonitor

The EEASY Lid allows consumers to access jarred products quickly and without frustration. That convenient, hassle-free experience attracts and retains customers and positively influences brand perception.


Consumers today expect brands to use sustainable packaging. They look for products packaged in recyclable materials that minimize packaging waste and reduce environmental impact.

A recent survey by supply chain management company Blue Yonder found that interest in sustainability is growing at a steady pace, with 47% of consumers reporting that their interest in shopping sustainably has greatly or slightly increased in the last year. According to this survey, consumers are willing to spend more for sustainable products, with 40% of respondents saying they would pay up to an additional 5%, and 25% saying they would pay an additional 10% or more. When it comes to the methods brands use to improve sustainability, consumers cited using recycled content or recycled packaging as an important environmental practice a retailer or brand should adopt.

Made of recyclable aluminum, the EEASY Lid helps brands connect with sustainably minded consumers and influences purchases.

Ease of use for all ages and abilities

Food packaging that prioritizes accessibility for all consumers makes it easier for consumers to prepare and enjoy meals and improves safety by minimizing the need for dangerous product opening hacks involving knives and other inadvisable tools.

Making products accessible and easy to use has the power to help brands increase market share by attracting and engaging consumers of all ages and abilities.

The unparalleled accessibility of the EEASY Lid reduces the amount of torque needed to twist off a jar lid by up to 50%. The first jar lid innovation in nearly 80 years, the EEASY Lid makes products more appealing to every consumer who has ever struggled to open a stubborn jar lid. That includes pretty much everyone – a large addressable market indeed!

Contact us today to learn more about how the EEASY Lid can make your product universally appealing to consumers to help drive sales.

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