A Banner Year: Media Coverage Year-End Recap

This year was a banner year for CCT and the EEASY Lid. From new brands in the U.S. topping their products with the EEASY Lid to the first European brand adopting the EEASY Lid to Fast Company’s recognition of the EEASY Lid in its 2023 Innovation by Design Awards, there were so many great milestones and highlights.

As 2023 comes to a close, let’s take a trip down memory lane to look back on some memorable media coverage of these milestones and more.

Forbes: Why CCT Is Working To ‘Say Goodbye To Hard-To-Open Lids
CCT and the EEASY Lid were featured in Forbes, one of the most influential and recognized business publications in the world. Capturing the importance of the accessibility provided by the EEASY Lid, reporter Steven Aquino wrote: “the majority of people likely would look at CCT’s gadget and deem it convenient; while this is true, it’s a mistake to conflate sheer convenience with accessibility. The EEASY Lid may be more convenient to open, sure, but it may also be a lifeline for those who can’t open things easily, if at all.”

Fast Company: The Best Packaging Design of 2023
This article featured the full list of Fast Company’s 2023 Innovation by Design Awards honorees in the Packaging category. The EEASY Lid was one of the honorees in this category, recognized for using innovative design to solve packaging problems.

Sustainable Packaging News: Drivers for Change – The Increasing Role of Aluminum
Sustainable Packaging News, a publication that highlights the very latest sustainable packaging solutions and strategies, featured a Q&A with CCT president Brandon Bach. In this article, Brandon explained that as the industry’s first aluminum lug lid, the EEASY Lid is setting a new precedent for sustainability. Brandon noted that the EEASY Lid, made of recyclable aluminum, protects the environment and enhances consumer experience one jar lid at a time.

Gourmet News: Innovative Lug EEASY Lid Promises to Make Products More Accessible to Consumers
Gourmet News, a premier magazine for the specialty foods industry, recounted CCT’s journey on the road to inventing a better jar lid. Quoted in the article, CCT president Brandon Bach said, “brands and grocery stores can boost sales once consumers realize how easy it is to open products.” The article also highlighted that, in practice, the EEASY Lid is simple. Consumers press a button on the lid’s center, which reduces the vacuum seal and allows the lid to be opened with half the effort.

Food Navigator: German Grocer Becomes First in Europe to Embrace First Major Jar Lid Innovation in 75 Years
A leading online news source for the food industry, Food Navigator covered the announcement of the EEASY Lid hitting Edeka Kempken store shelves in Krefeld, Germany, in late May of this year. The article quoted Heiner Kempken, CEO of Edeka Supermarkets, who said: “I was quickly convinced that CCT’s EEASY Lid is a great innovation and a real help for many people opening jar lids. That’s why we are presenting this new lid in our stores.”

The Canmaker: New Horizons: Caps and Closures (Subscription required)
The Canmaker, a monthly business intelligence publication for the metal packaging industry, featured CCT in its November issue. This article highlighted the EEASY Lid’s ten year research and development journey including the pivot from a steel lid to aluminum to make the lid more durable and accessible. CCT president Brandon Bach noted that impressive consumer sales of products topped with the EEASY Lid in the U.S. and Germany are fueling major interest in the EEASY Lid throughout the European market. He outlined the company’s plans to expand in this market to produce 66 mm, 72 mm and 89 mm EEASY Lid sizes and said the company is exploring the viability of building a plant in Europe.

Dayton Daily News: Dayton-Made Jar Lid Finds First Pasta Sauce Manufacturer
Covering the news of Guglielmo’s Sauce as the first pasta sauce brand and manufacturer to adopt the EEASY Lid, this coverage from CCT’s hometown pointed out that the EEASY Lid can now be found atop products across New York, New Jersey and Pennsylvania. Quoted in the article, CCT president Brandon Bach said: “No one should have to struggle to open a jar lid. While the EEASY Lid brings customers ease of use in the kitchen, it also gives independence back to those who struggle to prepare a meal due to physical limitations.”

Fox Rochester: Rochester Sauce Company Adds “EEASY” Lids to Their Jars
This broadcast news coverage also covered the announcement of Guglielmo’s Sauce partnering with CCT to bring the EEASY Lid to all of their jarred products. The coverage explained that the EEASY Lid is designed with people of all ages and abilities in mind, allowing consumers to break open the vacuum seal on a jar by simply pressing a button on the lid.

These are just a few of the many pieces of print, online and broadcast coverage CCT and the EEASY Lid were featured in this year. To say the least, it was a banner year. We are looking forward to an even better 2024 filled with lots of news and updates as we help more and more brands make their packaging more accessible and sustainable.

Market Trends: Consumer Product Packaging in 2024

The global food packaging market value is forecast to rise from $353.7 billion in 2023 to $592.8 billion by 2033, according to Future Market Insights. The growth in the food packaging market is being fueled by transformative trends that evolved in 2023 and will continue to gain momentum in 2024.

Here are some of the key 2024 trends that are shaping the future of the packaging industry:

Increasing push toward sustainability

Environmentally conscious consumers and an evolving regulatory landscape will keep sustainability at the forefront of 2024 packaging trends. In 2024, there is expected to be a growing emphasis on making packaging recyclable or reusable. The global zero-waste packaging market size in 2023 was estimated at over $1 billion and is projected to reach nearly $2.5 billion by the end of 2033.

Source: Future Market Insights

Sustainability is now a mainstay in packaging. Brands today are increasingly integrating the use of recyclable materials in their packaging strategies to reduce packaging waste and shrink their carbon footprint. Meeting consumer preferences for environmentally friendly packaging, complying with evolving regulations and delivering on Environmental Social Governance (ESG) initiatives now requires brand owners to prioritize the use of circular packaging solutions.

Advancing technology

In 2024, technology will continue to transform the consumer product packaging industry. Technology such as QR codes and near-field communication (NFC) tags on packaging are increasingly providing consumers with interactive experiences, allowing them to access promotions, product information, recipes, sustainability statistics and more.

Technology is also allowing packaging designers to redesign and improve packaging – like the jar lid.

Evolving regulatory landscape

According to McKinsey, “new regulation governing sustainability dimensions of packaging is expanding on multiple fronts such as proportions of recycling or recycled content and is no longer confined to select countries or regions.”

Governments across the globe are implementing stricter regulations on packaging materials, setting higher recycling targets and requiring companies to sell products in easily recyclable packaging. 

It is anticipated that the coming year will see an increase in Extended Producer Responsibility (EPR) laws for packaging waste. EPR is an approach that holds manufacturers more accountable for the full lifecycle of their packaging. Currently, 23 states can be categorized as EPR with manufacturers paying for the costs of recycling.

Forward thinking brands that adopt sustainable packaging solutions will be best positioned to navigate the evolving regulatory landscape.

Escalating demand for convenient, functional packaging

In 2024, consumer demand for convenient packaging will continue to gain momentum. Consumers stretched thin by work, family and social commitments are expected to drive a surge in the popularity of easy-to-open containers and resealable options.

Brands that deliver on convenience will increase both revenue and consumer loyalty. This is particularly true for specific types of purchases. According to the National Retail Federation, convenience is especially important to consumers when it comes to everyday items such as groceries, personal care items and pet supplies.

Growing imperative for inclusive packaging

Inclusive packaging design should be considered a necessity, not a trend. Inclusive packaging is packaging that is universally easy to open, easy to handle and easy to use by people of all ages and abilities.

In 2024, inclusive packaging is anticipated to have a larger presence on grocery store shelves. While companies should adopt inclusive packaging solely because it is the right thing to do, it does yield tangible benefits for brands. This approach to product packaging provides brands with competitive differentiation in a crowded market and allows companies to expand their customer base. Embracing inclusive, accessible packaging also allows brands to demonstrate their commitment to every customer, which leads to increased brand loyalty and customer retention.

The EEASY Lid delivers on all these trends

As we travel to trade shows and engage in partnership talks, we are hearing from brands on the importance of aligning packaging with these trends. We are proud to tell them that CCT delivers on all of them and more. Here is how we do that:

Sustainability: The EEASY Lid is made of recyclable aluminum. Easy for consumers to recycle, aluminum is a highly durable metal that can be recycled again and again without degrading its inherent value. Nearly 75% of all aluminum ever produced is still in use today.

Technology: CCT’s software designed EEASY Lid is the first jar lid innovation in over 75 years. The patented design makes opening jars up to 50% easier.

Packaging innovations like the recyclable EEASY Lid are hitting the market just in time to help brands conserve natural resources, cut waste, reduce their carbon footprint and ensure food safety and quality. The EEASY Lid is a compliance ensured packaging solution brands can adopt now.

Convenience: The EEASY Lid is designed for convenience to help brands improve customer experience with their products. The EEASY Lid eliminates the nearly universal struggle of opening stubborn jar lids. Brands looking to appeal to busy consumers must deliver packaging features like this that can save consumers time and effort.

Inclusivity: Many brands are looking for packaging solutions that deliver on the core value of inclusivity. The EEASY Lid, which provides an unprecedented level of accessibility to jarred food products, is working to help brands make inclusive, accessible packaging the norm rather than the exception.

Contact us today to learn more about how the EEASY Lid can help your brand level up packaging to deliver on all these trends and remain competitive in an evolving marketplace.

CCT In the News

CCT and the EEASY Lid were once again in the spotlight with articles appearing in two leading industry trade publications. A feature article appearing in The Canmaker and coverage of CCT’s recent announcement of the Chilau Foods partnership in Packaging Gateway created great visibility for the EEASY Lid among key packaging industry decision-makers.

The Canmaker, a monthly business intelligence publication for the metal packaging industry, featured CCT in its November issue.

The article highlighted the EEASY Lid’s extensive research and development journey, including the pivot from steel to aluminum to make the lid more durable and accessible. The article noted that in the U.S., steel lids are mostly used on jar filling lines, which have a magnetic mechanism to transfer lids from a hopper to a capping system. With the aluminum EEASY Lid, magnets won’t work. CCT president Brandon Bach described how the company addresses this issue through a program for brands and co-packers that enables a smooth transition from steel to aluminum.

CCT’s growth path was also outlined in the article. The company plans to expand from the current offering of the standard U.S. size lid of 63mm for grocery products to 58mm, 70mm and 82mm U.S. lid sizes. Today, CCT’s production line at its technology center in Dayton, Ohio, has the ability to produce 288 million lids per year at 100% capacity, but growing interest in the EEASY Lid is jumpstarting plans to add more production lines.

In the article, Brandon noted that impressive consumer sales of products topped with the EEASY Lid in the U.S. and Germany are fueling major interest in the EEASY Lid throughout the European market. He outlined the company’s plans to expand in this market to produce 66 mm, 72 mm, and 89 mm EEASY Lid sizes and said the company is exploring the viability of building a plant in Europe.

This in-depth piece also described the extensive testing the EEASY Lid underwent before hitting the market. Tests by the Cornell University Department of Food Science validated that the EEASY Lid is 50% easier to open than traditional jar lids and other safety testing showed that the EEASY Lid’s push button technology does not disturb the hermetic seal on jars, performing the same under vacuum as traditional steel lids. The lids were also tested with consumers, with one survey finding that 80% prefer the EEASY Lid.

This great feature on the EEASY Lid ran in both the print and online November issues of The Canmaker, which are available only to industry professionals.

CCT and the EEASY Lid were also featured in Packaging Gateway, a leading site for news and procurement in the packaging industry. Headlined ‘Chilau Foods Switches to CCT’s Patented Jar Lid,’ the article highlighted that Chilau Foods is partnering with CCT to enhance the product packaging on its full line of Southern inspired stew bases.

Chilau Foods founder Michael Anderson was quoted in the article, saying: “We’ve always been a company that makes cooking easy for consumers. As we expand, the EEASY Lid allows us to provide our customers with an unbeatable cooking experience, starting with accessible packaging.”

The article concluded by noting that Chilau supplies nearly 350 stores across the U.S. and aims to roll out its products featuring the EEASY Lid by the end of the first quarter of 2024.

As a result of this partnership, Chilau became the fourth brand to adopt the EEASY Lid.

Read the full Packaging Gateway article here.

Continue to watch this space for more news and developments!

Back From PLMA Chicago 2023

The CCT team is back in office after another successful trip to Chicago for the Private Label Manufacturers Association (PLMA) trade show, held at the Donald E. Stephens Convention Center from November 12-14.

This year’s sold-out PLMA had a record number of more than 1,650 exhibitors from nearly 60 countries – making it 20% larger than last year’s! This shows that the private label manufacturing industry really is back in full swing.

Side by side with roughly 10,000 retailers, exhibitors and attendees, CCT had eye-opening conversations with potential new business partners, discovered the latest industry innovations, and had the opportunity to showcase our very own EEASY Lid.

CCT’s attendance at PLMA comes just days after announcing our partnership with Chilau Foods, a line of southern-inspired stew bases and spices. Chilau Foods will be topping all of its products – available in nearly 350 stores across the U.S. – with the EEASY Lid by the end of Q1 2024.

Store Brands, a magazine that delivers news, features, profiles and reports for private brand manufacturers and retailers, published an article about CCT bringing the EEASY Lid to PLMA. The article notes that the EEASY Lid is the world’s first aluminum lug jar lid – a more sustainable and durable alternative to traditional steel lids. You can read the full article here.

According to DataHorizzon Research, the private label market was valued at $742.1 billion in 2022 and is expected to reach $2,049.7 billion by 2032. Brands that are looking to capitalize on this market growth should be adopting innovations like the EEASY Lid.

Here are some photos from our exciting few days in Chicago:

We are already looking forward to next year’s PLMA!

EEASY Cooking this Thanksgiving

Celebrated each year in the U.S. on the fourth Thursday of November, Thanksgiving is a holiday focused on gratitude, family, friends and food. When it comes to food, the traditional Thanksgiving spread often includes turkey and/or ham, with a smorgasbord of sides including stuffing, cranberry sauce, sweet potatoes, mashed potatoes, gravy, corn and green bean casserole. On average, Americans serve five side dishes on their Thanksgiving table each year. Then there are the desserts – pumpkin pie, sweet potato pie, pecan pie and apple pie to name a few.

Much of that food is homemade. According to consumer behavior analytics company Circana, “consumers rely more heavily on homemade and fresh-prepared foods for their Thanksgiving meal compared to the typical meal throughout the year.” Data from the company revealed that 77% of special Thanksgiving meals include completely homemade foods.

Source: Circana

This year, Thanksgiving celebrations, on average, are expected to include nine people. Preparing the Thanksgiving meal for gatherings both large and small requires a lot of time spent in the kitchen. Between cooking the main dish, making the gravy, preparing casseroles, and baking desserts, the average amount of time it takes for a host to prepare the holiday feast is 9.6 hours.

While the meal is a big part of Thanksgiving, an even bigger part of the holiday is spending time with family and friends. Hosts want to spend more time socializing with their guests – and less time in the kitchen.

Innovative packaging solutions like CCT’s EEASY Lid are just the ticket for making meal prep less time consuming. Aptly named, the EEASY Lid makes opening jars up to 50% easier than traditional jar lids. In fact, the EEASY Lid takes an average of 9 in-lb of torque to open a jar compared to the 40-50 in-lb of torque it takes to open a traditional jar lid. That means no more time wasted struggling to open stubborn jar lids.

Home cooking shouldn’t involve a wrestling match with jar lids in the process of meal prep. That’s why we are working hard to increase the EEASY Lid’s availability on jarred products across brands. We recently announced that Chilau Foods became the fourth brand to adopt the EEASY Lid. The EEASY Lid can currently be found atop products in over 250 Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets stores in addition to select specialty grocers in the Northeast. The EEASY Lid is also being used on products in EDEKA Kempken stores in Krefeld, Germany.

This Thanksgiving, we hope everyone spends less time in the kitchen and more time celebrating with family and friends.

Chilau Foods Adopts EEASY Lid for its Full Line of Southern-Inspired Stew Bases

We are excited to share the news that the EEASY Lid will top jars of Chilau Foods’ southern-inspired stew bases. With this new partnership, the EEASY Lid will be available on products in roughly 600 stores across 12 states by early 2024.

Chilau Foods is switching to the EEASY Lid for all of its products, providing its consumers with a new level of accessibility. Chilau’s products are currently available in nearly 350 stores across the U.S., including Winn-Dixie, Market Street, Albertsons, United Supermarkets, Harveys Supermarkets, and Plum Market. The EEASY Lid will be available on all Chilau products in these stores by the end of Q1 2024.

CCT’s partnership with Chilau Foods marries an easily accessible jar opening experience with an easy and convenient cooking experience. Aligning perfectly with the ultimate convenience of Chilau’s stew bases, which help produce unbelievable flavor in less time, the EEASY Lid makes opening jars quick and easy, reducing the amount of torque needed to twist off the lid by up to 50%.

In a press release announcing the partnership, Michael Anderson, founder of Chilau Foods, said: “We’ve always been a company that makes cooking easy for consumers. As we expand, the EEASY Lid allows us to provide our customers with an unbeatable cooking experience, starting with accessible packaging.”

Chilau Foods is the fourth brand to adopt the EEASY Lid. The EEASY Lid can currently be found atop products in over 250 Wegmans, Stop & Shop, Price Chopper and Tops Friendly Markets stores in addition to select specialty grocers in the Northeast. The EEASY Lid is also being used on products in EDEKA Kempken stores in Krefeld, Germany.

Commenting on the partnership announcement, CCT president Brandon Bach said: “With this partnership, Chilau Foods is helping make accessible packaging the norm rather than the exception. It’s great to see more brands adopt the EEASY Lid to help address consumer needs.”

It’s an exciting time at CCT as more and more brands adopt the EEASY Lid to provide an unprecedented level of accessibility to their jarred food products.

Watch this space for news and updates on how the EEASY Lid is taking over grocery store shelves one brand at a time to make packaging more accessible.

Consumers and Brands Can and Should Do Their Part to Reduce Food Waste

Food waste is an environmental, social and economic problem. Wasted food destined for landfills generates harmful greenhouse gas emissions, is a serious social problem as many people across the nation suffer from food insecurity and is a practice that wastes money.

Source: EPA

According to the Environmental Protection Agency, over one-third of the food produced in the United States is never eaten, wasting the resources used to produce it. Much of this food is sent to landfills, where it breaks down and generates methane, a powerful greenhouse gas. It is estimated that 8-10% of global greenhouse gas emissions are associated with food that is not consumed.

Even as edible food is thrown away, many people go hungry. Data from the U.S. Department of Agriculture (USDA) revealed that 12.8% (17.0 million) of U.S. households were food insecure at some time during 2022. That means at times during the year, these households were uncertain of having or unable to acquire enough food to meet the needs of all their members because they had insufficient money or other resources for food. 

Food waste is also a tremendous waste of money. The average household of four people wastes almost $2,760 per year on food that goes uneaten. In total, consumer food waste accounts for more than 48% of surplus food in the U.S. at a cost of $229 billion.

While there is no doubt that food waste is a massive problem, there are strategies consumers and brands can adopt to address this problem.

Consumers can play a vital role in cutting down on food waste by following simple practices such as being a more mindful shopper and only buying what is needed, properly storing leftovers for maximum freshness and serving smaller portions. Creating meal plans, composting leftovers, buying “ugly” (misshapen) produce, and using vegetables past their prime in soups and casseroles are other ways consumers can avoid throwing edible food away.

Brands can help tackle the challenge of food waste through their packaging.

High quality packaging protects food from damage and spoilage all along the supply chain from food manufacturer to store shelves to consumer pantries. This product protection increases the shelf life of food, which plays an important role in reducing food waste. So, too, does resealable packaging. Packaging that is re-closable and resealable allows consumers to portion out only the amount they want to consume and safely store the rest for later.

Choosing the right packaging can help brands do their part to reduce food waste. A software designed packaging solution, the EEASY Lid is the re-closable, sustainable packaging solution brands need to protect products while mitigating both food and packaging waste.

Consumers and brands can and should take action now to help reduce food waste.

Contact us today to learn more!

Sustainable Packaging Roundup

Consumers nowadays expect companies to reduce their carbon footprint through more sustainable packaging. According to market research firm Nielsen, 92% of shoppers say sustainability is important when choosing a brand today. In an effort to appeal to eco-conscious consumers, many companies are working to incorporate sustainability across their packaging value chain. More and more brands are reducing their environmental impact by optimizing packaging design to minimize waste, conserve resources and reduce greenhouse gas emissions.

Here’s a roundup of the latest news on how companies are demonstrating environmental stewardship through sustainable packaging:

Beam Suntory recently launched a more sustainable packaging design for its single malt Scotch whisky brand Laphroaig in an effort to reduce the carbon footprint of each bottle. The new packaging design replaces the plastic bar top with a beech wood alternative, as well as switching out the secondary packaging tube for a more recycling-friendly carton. According to the company, the new packaging will result in a reduction of 1,184.74 tons of greenhouse gases per year – equivalent to growing 30,711 saplings over ten years.

Source: PepsiCo

PepsiCo announced that the brand will use paperboard wraps and paperboard clips for its multipacks in place of traditional plastic rings. This conversion to more sustainable packaging will include brands like Pepsi, Pepsi Zero, MTN DEW, Starry, Gatorade, among others. It will also include 7Up in Canada. 

Buencafé introduced a prototype lid for coffee jars made from avocado pits. Each biodegradable coffee jar lid contains 60% organic biomass, allowing decomposition to occur over two years, compared to the 500 years that a traditional plastic lid takes to decompose.

GoneShells, designed by Swedish studio Tomorrow Machine, is a peelable, dissolving bottle made from potatoes. The transparent, flexible packaging is designed in a way that is similar to how nature protects fruit. According to a report in Dieline, the goal was to create a substrate that required zero industrial processes to biodegrade.

Trend Hunter recently reported on MOB Beauty’s earth-first new biodegradable beauty packaging that is made with mono-material fiber pulps. The material allows the packaging to turn into dirt at the end of the product’s usable life.

Arla Foods is teaming up with Blue Ocean Closures in a formal partnership to create a fiber-based cap for its milk cartons. The cap has a body made of sustainably sourced FSC fiber material combined with a thin barrier coating. An advanced, proprietary vacuum press forming process allows for a cap that is biobased, ocean biodegradable and as recyclable as paper.

Our EEASY Lid, made of recyclable aluminum, is another sustainable packaging solution that helps brands meet sustainability goals and stand out from the competition. The EEASY Lid is currently sold on Guglielmo’s pasta sauce in over 250 grocers across the Northeast United States and is available in EDEKA Kempken stores in Germany. CCT is working to expand EEASY Lid availability very soon!

Need a packaging solution that will help your brand deliver on sustainable packaging commitments, achieve circularity targets and reduce greenhouse gas emissions while enhancing customer experience? You’ve come to the right place. Contact us today to learn more about the sustainable, accessible EEASY lid.

No Time to Waste in the Kitchen: Busy Parents Want Convenient Solutions

Busy parents are more likely to shop online, eat at home and cook their own meals, according to a recent survey by FMI – The Food Industry Association. The survey found that parents are twice as likely (24%) to shop online for their groceries than consumers as a whole (12%). Eating at home is also increasing, with 63% of parents reporting they are more likely to eat at home this year than last year and 59% indicating they are cooking their own meals more frequently in 2023.

In the United States, approximately 40% of all households are family households. Many parents heading these households are stretched thin with a lot to do and not enough time to accomplish everything. A OnePoll survey found that 60% of U.S. adults say there’s not enough time in the day to get all their work, chores and errands done. The survey also found that the average person would need an extra four hours in a day to get everything done.

Because there is not enough time in a day, parents place a premium on convenience when it comes to both shopping and meal preparation.

Source: Photo (c) svetikd – Getty Images

Many parents opt to grocery shop online to get an hour or two back in their day. Online grocery shopping allows them to avoid checkout lines and parking hassles, order when they want 24/7 and get groceries delivered right to their door. All of these advantages leave more time for other things like work, family and leisure activities.

When it comes to meal preparation and cooking, parents can sometimes feel overwhelmed by how long it takes to get food on the table. A survey last year found that that parents often get frustrated by the time it takes to prepare ingredients (54%) and cook their kids’ meals (44%). Parents responding to this survey said they would give up some of their favorite things for a week such as their favorite music (62%), TV show or movie (55%), or most-loved outfit (45%) if they could get dinner on the table in under 10 minutes.

Convenient and easy-to-use packaging allows parents to save time in the kitchen. Recognizing this, moms and dads are looking for packaging that delivers an accessible, convenient and stress-free experience. Researchers from ParentsandBrands revealed that 85% of parents said that packaging was the first thing they notice about a product.

Jarred products that are hard to open are one of the biggest time wasters in the kitchen. Spending precious minutes trying to wrestle open a jar to get a meal prepped is, to say the least, frustrating and irritating for time-strapped parents.

Fortunately, there is a solution. Jarred products topped with the EEASY Lid are the packaging innovation parents need to help cut down on meal preparation. With a patented design that makes opening a jar up to 50% easier, parents no longer have to waste time trying to open a stubborn jar lid.

With family households making up 40% of all U.S. households, brands that want to capture share of this market must focus on delivering the convenient features parents find valuable. That focus should include meeting consumer preferences for easy-to-open, easy-to-use packaging that saves time.

Contact us today to find out how the EEASY Lid can help your brand meet consumer preferences for convenient packaging.

October Marks Breast Cancer Awareness Month

Breast Cancer Awareness Month is a time for individuals, businesses, and communities to show their support for the many people affected by breast cancer. It is also a month dedicated to promoting screening and prevention of the disease which affects one in eight women in the United States every year. Additionally, it is the second most common cancer in women in the country and represents about 30% of all new female cancers each year in the nation.

As women recover from breast cancer surgery and treatment, they can develop weakness in their arms and hands, making make everyday tasks, such as opening jars and lifting everyday objects difficult. For some women, the problems can go on for years.

Dawn Reall, a breast cancer survivor and inspiration behind the development of the EEASY Lid, while thankfully doing well today, is still unable to apply enough strength to open jars even nine years post-surgery.

When Dawn was first recovering from breast cancer surgery, she asked CCT managing partner Pete Stodd why there wasn’t a way to make opening jars easier. Pete Stodd and Jim Bach worked for ten years researching and developing a solution, which resulted in the creation of the EEASY Lid. Remarkably, the EEASY Lid is the first jar lid innovation in 75 years and makes opening jars up to 50% easier compared to traditional jar lids.

When Dawn first opened a jar with the EEASY Lid, she said:

“It was very neat to see it and to use it. I think sometimes jar lids are just too tight. There are times when you can’t get a jar open – you’re banging it to try and get it open and nothing gives, so of course you wind up passing it along to someone else to try to get it open. The EEASY Lid is a great idea that would benefit a lot of people – especially people who have any kind of disability.”

As we support Breast Cancer Awareness Month, it is important to not only recognize that packaging needs to be more accessible but to take action to ensure packaging is accessible for people recovering from breast cancer treatment and surgery and anyone else experiencing challenges associated with disabilities, illness and aging.